Blogs are no longer a marketing tactic for businesses. There has been an increase in the number of personal blogs online and you can expect the numbers to grow. But to truly make the most of personal blogs, you need to learn how to market yourself.
Personal blogs can be a smart tool to improve your career prospects. Which means that you don’t share your opinions about movies, your favorite food, and other such topics. Instead, once you learn how to make a blog, you share your knowledge through informative posts. Which brings us to how personal blogs boost career prospects.
Share your knowledge within the industry
As you build a career in a specific industry, you learn its trade. There is only so much that books can teach you. You learn far more when you actually apply what you have learned from books, which is what experience teaches you. You can be the best within an industry but if you don’t market yourself, no one will know.
For example, an HR Manager at a multinational company can redesign the whole hiring process, making it more comprehensive by streamlining everything. However, they will likely only be known for doing that within the organization. Through a blog, the Manager could share their expertise along with the whole redesigning process to help others. Which allows him to market his knowledge, engage with others in the industry.
Taking this approach allows the blogger to engage with others within the industry, building their network. They are also constantly in the eyes of companies who might find them to be a great fit for their organization. As they constantly see the blogger post informative blogs about the industry, giving them more insight. Therefore, they see that this particular individual would add value to their organization, building the blogger’s career prospects.
Makes your personal brand
You’ve probably heard this before, to truly be successful in any given industry, you need to learn to market yourself. A personal blog gives you a chance to not just market your expertise but also who you are as a person. It gives you a chance you brand yourself. Just like how businesses use it to brand products and services while also enhancing their brand’s visibility. There are numerous bloggers that have made a brand out of their personal blogs such as Niel Patel, who shares his expertise in online marketing. He is considered to be the go-to guy for anything related to SEO and so on.
It is important to note that building a personal brand takes a lot of time and effort. You need to consistently post valuable content and make sure it reaches your target audience. But with consistency and the right content, the personal blog can greatly boost your career prospect as your personal brand grows.
Boosts your professional profile
A personal blog that shares your expertise gives you the chance to showcase your knowledge prior to going into job interviews. It basically boosts your professional profile allowing you to share your blogs with them when you apply for a position. This will enhance your chances of getting called for interviews and eventually being hired. Since the firm will already know your knowledge, it can also lead to more meaningful interviews where they ask for more of your input on various topics related to your field rather than waste time asking you to showcase your expertise. Just as long as your blog is crafted well with content that is relevant to the industry and position you have applied for. The blog may prove to be more valuable than your resume.
The final word
Blogs are a far more powerful tool than what many think. It is considered to be one of the most effective online marketing tactics which is why both businesses and individuals use it. Personal blogs not only let you share your expertise but also can help you establish yourself as a thought leader within your industry. It takes time, but with thought-provoking, in-depth content you can surely get there. All of which will help you enhance your career prospects, making you one of the biggest assets within your industry.