Connect with us

Hi, what are you looking for?


What Makes SEO Vital From The Start Of Any Online Product Strategy?

Many project managers are under the impression that SEO is something that is done externally to the website and can be taken care of later by the SEO team. However, if the manager understands the role of SEO throughout the project and includes SEO in the development process right from the scratch, a lot of overheads can be saved. Not only that, a lot of things do not remain feasible after the website is launched and you have to compromise on some SEO advantages just because you started too late.

Where does it all start

Well, the first thing that you need for starting a website is a name and a domain name or the link to the main landing page of a website. What should you name it? Some good competition and keyword research and analysis would help you make better decisions. Similarly, if the keywords are researched and a list is provided to the designers, they can use the keywords for the nomenclature of URLs. They need to design the folder structure appropriately and this happens best on the first time. URL rewriting is possible but not as profitable as doing it well the very first time.

SEO designing

It is important to know what the users will expect from the website and which pages of your website will be opened more than the others. It is a good idea to get the data from SEO department, and make the anticipated popular pages easily available to the visitors. Google offers some guidelines for web designers and webmasters. Web design can be made SEO friendly by following these guidelines. Also you need to figure out ways to optimize flash based websites. So it is better to involve an SEO expert in the process and take his suggestions if Flash has to be used.

Where do I put the text now

Most of the time, the designer creates the website using dummy text and later asks the content writer to replace it. Now the amount of text the SEO expert wants to place on every page is not possible because of the design. It is better to consult the SEO expert first and get some idea about the number of words he wants to put on every page before starting to design the layout. This factor is very important and cannot be ignored. It usually results in redesigning of the website which definitely takes more time, effort and money.

What most designers don’t know about SEO

Sometimes, web designers become possessive about the website and need to be convinced to make some SEO changes later on. There are some things like the site speed and anchor texts that also affect the search engine results drastically. Web designers need to be told that and it can be done conveniently first time itself if an SEO expert is involved in the design planning.

There are many little things that make a big difference when it comes to SEO. And nothing that is done later on can nullify the effects of some SEO mistakes done during the designing process. All SEO managers should give it some thought, get more information about it and give SEO the due attention that it needs.

Written By



  1. George Mackie

    May 26, 2012 at 11:34 am

    Well SEO is very much required but in a good procedure…. there shouldn’t be any illegal approach towards it…

  2. George

    May 26, 2012 at 8:49 pm

    I think best key Domain,Title,Description,image text optimization and traffic=backlinks=page rank boosting!

  3. Nolan

    May 27, 2012 at 8:42 am

    Hi Alyssa. Thanks for such an informative post. SEO for your organization to improve the site for the best results of treatment and use of coding content path to enter some keywords that people need to look more likely. Simple practices such as the number of keywords in the specific content, which may include Website Optimizer, and meta tags and title. The contents of the site and, more importantly, determine which traffic is generated and the number of links received. Even better, you can control and apply yourself. Create and publish high quality content on the site is the best way to generate links.


  4. Gsb

    June 3, 2012 at 10:33 pm

    From what I’m hearing on the forums about Google’s new penguin update, most webmasters seem scared to death to do any new seo.

  5. Amy Thompson

    July 4, 2012 at 6:12 am

    Great post Alyssa! SEO is certainly important from the ground up, but it’s important not to over-optimize – this can borderline on spammy and can have a negative effect on organic SEO efforts. If you focus on natural, content rich pages on a specific topic, it will generally be considered by the engines as ‘good seo’. Of course you must be mindful that your titles/headings/body/links are relevant and subject-specific.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like


Digital marketing is ever-evolving, and staying ahead of the curve is essential. With the rise of numerous social media platforms, businesses now have various...


In the fiercely competitive world of e-commerce, a Shopify store’s performance is a critical factor for success. Slow-loading pages can deter potential customers, while...

Digital Marketing

Digital Marketing has become an entire industry that has its metrics and tools to measure the progress and performance of a website and increase...

Digital Marketing

Search engine optimization (SEO) is a vital component of any digital marketing strategy, but it’s crucial to have a way to measure its success....