Many project managers are under the impression that SEO is something that is done externally to the website and can be taken care of later by the SEO team. However, if the manager understands the role of SEO throughout the project and includes SEO in the development process right from the scratch, a lot of overheads can be saved. Not only that, a lot of things do not remain feasible after the website is launched and you have to compromise on some SEO advantages just because you started too late.
Where does it all start
Well, the first thing that you need for starting a website is a name and a domain name or the link to the main landing page of a website. What should you name it? Some good competition and keyword research and analysis would help you make better decisions. Similarly, if the keywords are researched and a list is provided to the designers, they can use the keywords for the nomenclature of URLs. They need to design the folder structure appropriately and this happens best on the first time. URL rewriting is possible but not as profitable as doing it well the very first time.
It is important to know what the users will expect from the website and which pages of your website will be opened more than the others. It is a good idea to get the data from SEO department, and make the anticipated popular pages easily available to the visitors. Google offers some guidelines for web designers and webmasters. Web design can be made SEO friendly by following these guidelines. Also you need to figure out ways to optimize flash based websites. So it is better to involve an SEO expert in the process and take his suggestions if Flash has to be used.
Where do I put the text now
Most of the time, the designer creates the website using dummy text and later asks the content writer to replace it. Now the amount of text the SEO expert wants to place on every page is not possible because of the design. It is better to consult the SEO expert first and get some idea about the number of words he wants to put on every page before starting to design the layout. This factor is very important and cannot be ignored. It usually results in redesigning of the website which definitely takes more time, effort and money.
What most designers don’t know about SEO
Sometimes, web designers become possessive about the website and need to be convinced to make some SEO changes later on. There are some things like the site speed and anchor texts that also affect the search engine results drastically. Web designers need to be told that and it can be done conveniently first time itself if an SEO expert is involved in the design planning.
There are many little things that make a big difference when it comes to SEO. And nothing that is done later on can nullify the effects of some SEO mistakes done during the designing process. All SEO managers should give it some thought, get more information about it and give SEO the due attention that it needs.