Analyze both In-house and Outsourcing Options
Re-designing a website requires an expert graphic and web designer, professional writer and marketing manager. Small and mid-sized businesses have limited resources to operate with. They lack in experience and expertise, to put things rightly. It would prove to be suicidal if a team decides to move ahead with limited experience. They may put the case that they’ve product knowledge and passion.
A website designing program is not about putting content and company philosophy online. It is about developing a marketing strategy taking the corporate goals into account. The project manager should know how to leverage online marketing techniques to achieve corporate goals. The core responsibility is to select a particular path for your brand in the digital space. The only reason you’re re-designing the website is because it is not in tune with the changing times. You would not like to make a similar mistake by assigning the job to someone who may not be the best bet.
On the contrary, an outside team would bring a different dimension to the whole project. They would look at your website, the way the audience does. They bring this unique perspective that would prove to be the deciding factor in the long run.
Consider Time, Efforts and Resources before making the Decision
Small businesses often find themselves trapped after putting secondary aspects like price in front of primary ones. Awarding the project to an average agency may help you save some money. You need to ask yourself one question. Is it worth taking a risk on brand image? You would end up spending more time as you need to start everything, again.
When you outsource web design project to a business outsourcing company, you can decide on the timeline and fixed amount. These two aspects prove to be the undoing of assigning the task to in-house team. Designing a website requires a dedicated team to spent long sessions working on the project for the next couple of days or weeks. You cannot expect them to do other tasks and still come up with a winning design. An outside team can deliver accurate results as they appoint separate teams to handle different projects.
Businesses should outsource the project, in case if they do not have enough resources. They shouldn’t take the risk as it would put them under enormous pressure to deliver results. The right move is to hire an outside team and keep the participation limited to monitoring and providing feedback.