Virgin has launched what they describe as “the “first truly digital” magazine for the Apple iPad. The publication, which has been named Project, will be a monthly style and culture magazine, available via Apple’s App store. The Project magazine will feature sight (video) and sound (audio), as well as read-more links for latest news and information.
The debut of the iPad-only magazine’s comes at a similar period as Rupert Murdoch’s News corporation expected launch of The Daily – a digital iPad newspaper. While both organisations may not be directly competing against one another, this development brings to attention the proliferation of digital news and media in this century. It also reveals that multi-national news and media organisations are somewhat concerned and are thinking of ways to counter increased competition from free content on the Internet. Whilst the success of these ventures might depend on the quality and uniqueness of their articles and information, it remains to be seen whether the concept will resonate with iPad users.
Will you pay for an online iPad Newspaper or Magazine?