Instagram is one of the most popular social networks on the Internet, owing to its awesomeness. This awesomeness includes a lot of different tools and features that Instagram offers, which, in turn, make Instagram easy and fun to use, and at the same time make users spend more time on Instagram. In fact, the number of active users on Instagram as of June 2018 reached 1 billion monthly active users! Additionally, Instagram is expected to even further drive Facebook’s revenues in the future because Instagram’s user base is growing and is expected to keep growing during the course of the following years, and because the engagement levels of the Instagram users are high (around 300 million daily active users!).
For these reasons, Instagram serves as a powerful and valuable social media marketing tools. According to analyses, 98 percent of fashion brands had an Instagram profile as of March 2016. Given the mind-blowing nature of these numbers, Instagram keeps updating and improving its features for even smoother user experience. That is why it is a smart move to switch to a business account if you still have not done that, for your communication with your customers will drastically improve owing to Instagram’s awesome new communication tools, and consequently, your business will grow. Let’s check out what these features are and what kinds of purposes they serve.
Messaging from Instagram Stories
Instagram “Stories” is one of the most popular features on Instagram. Stories on Instagram are like highlights which can hardly be missed – in fact, over the past few months stories have been becoming more popular than feed sharing on Instagram! Taking this information into consideration, you can make your business bloom through Instagram Stories.
And what is even more convenient is that customers can message you directly from your Instagram story. People love to see stories from businesses, which is one more reason to switch to a business profile and start creating Instagram stories. This way you will be able to attract a higher number of customers in a simple and easy manner, as well as to directly communicate with them.
Filtering and Flagging Important Messages
By switching to a business profile you will get the awesome ability to filter messages, as well as to flag important messages to which you can easily get back to whenever you find necessary. You will also not miss a message. This feature is great for when you have an inquiry from a customer – you can easily drive them to your official business website.
You will be able to create a community with your customers where you will be able to stay connected through messaging. In addition, Instagram has been working on a new tool where you will be able to offer quick replies in order to answer commonly asked questions. This tool is very convenient and can save you a lot of time, while at the same time keeping your customers satisfied with your brilliant customer service.
Messaging and Replying Comments to Followers
Your business profile can stand out on Instagram if you post interesting stories, captivating photos related to your business, as well as timely content. While your customers have the option to message you directly through you Instagram story, they also have the options to send you a direct message through your profile and to post comments on the photos you have posted. These options can be regarded as excellent opportunities for you to get in touch with and stay connected to your community of Instagram followers, for you can easily message them, as well as reply to the comments they posted on your photos. With these options, you get even more opportunities to drive your followers to your official business website.
In July 2018, Instagram incorporated the awesome new feature of Question Stickers. With this feature, you can add a Question sticker to your Instagram Story, where your followers can submit questions for you to answer. The Question sticker is simple to use since it basically follows the previous pattern of adding stickers. All you need to do is select the Question sticker, type out a prompt, and share it to your story.
Your followers can type in one or more questions to the same Question Sticker. You can then respond to the questions and share those responses in a new story. You can use this feature to get feedback on new products and ideas, and it is great for engaging with your community of followers!
To sum it all up, Instagram, as a wildly popular social media outlet, can do wonders for your business. With constantly updating tools and features which ease the interaction process with your potential customers, Instagram is an excellent spot for promoting, as well as growing your business. So, if you have not switched to a business profile, do so, and you will reap the benefits sooner than you would think.
Thomas Lovecraft runs a small business in California. He is an ornithology lover and an amateur songwriter; he is also a content strategist at BestDissertation.com. He likes Pina Coladas and getting caught in the rain. You can follow him on Twitter.