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Why Users are Leaving Your Site too Soon, and How to Stop Them

You have finally launched your website and made sure to have a compelling copy, crystal clear images, a professional design, and you even planned your marketing efforts which resulted in getting traffic to your website.

But for some reason, those visitors seem to leave your website without so much as clicking through to another page, let alone checking out your products or your services, or reading your blog posts. What gives?

Unfortunately, many website owners struggle with this problem. If you’re reading this, rest assured you’re not alone.

There are many reasons why visitors abandon your website before converting. In this article, we’ll list some of the most common reasons why users are leaving your site too soon.

5 Reasons Users Are Leaving Your Site and How to Fix Them

  1. Your Content Is Hard to Read

Your design may be professional and following all the best practices, but if your content is hard to read, it won’t matter one bit.

The design of your website includes the colors of your text and the background; as well as the fonts you’re using. If your font color is not legible against the background, your visitors won’t be able to read the content and instead of trying, they will hit the back button on their browser and leave.

Similarly, if all your content looks like a wall of text, it makes it harder to read and will result in the same behaviour.

Finally, if you’re using fonts that are hard to read (script or cursive fonts), your content becomes completely illegible.

Fortunately, there are a couple of changes you can make to ensure visitors stay on your website.

Use darker text color against a light background. Normally, a dark grey colored font against a white background is best as anything else leads to eye strain. Choose sans-serif font or serif fonts that lack decorative elements and keep the font size to 14px or larger for body copy. For your headlines, use a font size 22 or larger as larger size fonts will be easier to read no matter which device they’re using.

  1. Your Navigation Structure Is Confusing

Too many people make the mistake of including every single page on their website in the navigation menu. Not only does this make for a very unappealing menu, it’s also confusing for your visitors.

The goal of your navigation menu is to lead visitors logically from one page on your website to the next page. You need to organize the information in logical steps that will provide your visitors with the information needed to answer all their questions.

Think how you want a visitor or a potential customer to behave when they arrive on your website. Which page should they click first? Where do you want them to go next? What happens after they opt in?

Once you know what you want your visitors to do after they land on your website, rearrange your navigation to reflect that. Be sure to also remove any unnecessary pages from your navigation or at least use drop-down menus to make it better organized and more appealing.

  1. You’re Not Using Exit Intent Technology

You can significantly reduce the amount of people leaving your website if you make use of exit-intent technology. Presenting visitors with a popup that shows up as they are about to leave your site gives them a chance to stay and give your website another chance because they are presented with a last-ditch effort that hopes to persuade them to sign up for a discount coupon, check out a similar post, or simply download a lead magnet they are interested in.

Consider switching your popups to exit intent popups, which have been proven to work better than those showing up immediately when someone lands on your website.

  1. Your Website Loads Slowly

Load time matters when it comes to visitors staying on your website. In fact, 47% of consumers expect a web page to load in 2 seconds or less. When you take that into consideration, you can clearly see why it’s necessary to improve your website’s speed.

You can start by compressing all the script and style files that your website is using and optimizing your images for the web.

  1. Your Website Is Not Mobile Friendly

Nowadays, when more and more people are using mobile devices, it’s important to ensure your website is mobile friendly. This means that your design should be responsive, your images are scaled for mobile devices, and your form fields aren’t too small. You should also ensure that the form fields trigger the correct keyboard type (ie. number keypad for phones, zip codes, etc. or text keyboard for address, name, etc.)

To Conclude

Those are the 5 most common reasons your visitors are leaving your website too soon. By addressing those issues, you should see a major increase in the time visitors spend on your website.

Do you have another tip for keeping users on your website longer? Share it with us in the comments below!


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