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Twitter Introduces Promoted Tweets In Users’ Personal Timelines

promotedtweetsWhen Twitter launched Promoted Tweets in April 2010, it outlined plans to roll them out gradually: first in search on Twitter.com, then in search through partners, and eventually in the user timeline. Having recently completed the first two phases, the world’s most popular micro-blogging site has began including advertising, in the form of  Promoted Tweets, in its users’ timelines. The Promoted tweets will be added to users’ personal profiles depending on who they follow and what they are interested in. The paid-for tweets which previously, only appeared in the Website’s search function, can be differentiated from normal tweets by the label Promoted.

Furthermore, there are reports that advertisements will soon appear on the Website’s home page when visited by users, also depending on their personal interests. In the first few months of implementation, Twitter plans to observe user-reactions after the Promoted Tweets have become fully functional so as not to alienate its users. At present, one can only guess what the reactions will be particular from those who believe advertising will interfere with their positive experiences on the Website. Eventually, Twitter hopes that by introducing Promoted Tweets to a wider audience, it will experience an increase in revenue particularly from advertising organisations, after its recent successes.

Talking Point

How will the introduction of Promoted Tweets (advertisements) affect your use of Twitter?

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6 Comments

6 Comments

  1. Henway

    November 6, 2010 at 3:20 am

    I’m still gonna use Twitter.. since there already are many tweets I see everyday I ignore. In fact, I think most users already have “tweet blindness”… since so many tweets are useless.

  2. Computers Smart Phones Technology

    November 9, 2010 at 1:38 am

    I dont think Promoted Tweets is going to affect me in any way, but let wait and see how Twitter is going about it.

  3. Web hosting services

    November 11, 2010 at 5:34 am

    I think this one is best way to promotes any products and services offered.twitter is one of the most popular and good medium to promote and connect with people who belong to any where in the world

  4. server hosting

    November 11, 2010 at 5:39 am

    twitter promotional tweets i think actually work.I got some very good business opportunity form my twitter account. I think is very good way to promote any think with tweets.

  5. Conny from Heart Rate Monitor

    January 10, 2011 at 8:51 am

    Thanks for your interesting Twitter Update.
    When I open -New Twitter-, I see -Trends- on the right and for example -#BCS (Promoted)- what does that mean? Is this the advertisement placed in the timeline or another kind of adds?

    • Admin

      February 20, 2011 at 12:43 pm

      Yes, anything marked as ‘Promoted’ is usually sponsored.

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