While mobile usage continues to explode, companies are facing a growing problem: their marketing and sales are tied to systems that predate smartphones and to make matters worse, they do not have the time and skills to mobilize their business applications. Many companies still operate on systems that were introduced before smartphones and are thusly not ready to handle the demands of a mobile world. What does this mean for your business? As the use of mobile explodes, employees and customers expect mobile capabilities — and furthermore, they expect those applications run on any device. The good news is that by partnering with an accredited mobile app developer, you can harness the power of mobile to improve the way you reach customers — and the ways in which they can reach you.
Easy to use and practical
The best thing about mobile apps is that they are very simple and easy to use. Users need only download them on their mobile devices, launch and use them whenever they want. They do not have to learn difficult, time-sinking software, exhausting them before they put your application to use. Because they are so simple to use, the learning curve associated with them is usually a grand total of only a few minutes. In other words, your application will start to work for your company minutes after mobile users download them.
Mobile offers amazing potential for companies that capitalize on its features — but, it bears noting that adapting or improving mobile capabilities comes with its own set of challenges. Mobile applications require new skills, more resources and more effort. For some companies, the obstacles to mobile applications are simply too high. But smart businesses are leaving the hard work to the experts and partnering with reputable app development companies who can get the job done and custom-tailor the experience to individual businesses.
If you are looking to improve your customers’ mobile experience, it pays to go with a team that has been recognized for its efforts. Industry accolades (such as Canada’s Top New Growth Companies listings on the Startup 50 list) never lie, and if you do business anywhere in the GTA, Ontario, or across Canada, a company like Clearbridge Mobile might have the expert end-to-end app design you’re looking for. For more on how forward-thinking support from an expert and agile team can help you with mobile payments to QSR, enterprise to retail, check out the Clearbridge Mobile Blog for articles on trusted and transparent mobile solutions that focus on your business and treat you as a partner rather than a client. With a portfolio that includes Disney, ABC, and Tim Hortons, this company might be the perfect benchmark against which to compare all others as you complete your initial research.
Mobile applications are an invaluable way for businesses to generate local leads and repeat customers. The recent boom in mobile applications has caused many companies to finally open their eyes to the potential mobile marketing can bring — and no smart business is ignoring the potential for increased sales and broader brand exposure.