Internet users find websites by way of search engines. Search engine optimization is a process through which the visibility of a website improves in search engines. A white hat SEO is ethical search optimization which is essential for you to create a stable, uninterrupted online business and stay at the top in the search engine results pages. If the SEO services you are using is the White Hat SEO, then you are not violating the Google’s Terms of Service and/or the Webmaster Quality Guidelines. Let us look at the top white hat SEO techniques that we believe will have a positive effect on your search position without putting your business website into trouble.
Content of your website: You need to create quality and unique content for your website. Only such content shall attract visitors and add value to your site. Aim at giving a content rich website as it will appear valuable in the search engines. Though it is a challenge to create excellent content for your website, it is surely a gift even in the long run. Unique and good content is essential to optimize your site for search engines. The search engine is likely to offer to the users a website which gives complete information about computer accessories than a website which gives only the dealer’s contact address.
Offer to write a guest post for others in their website: Guest posting is one of the most common white SEO techniques today. This technique acts as a two way street: you get a free link to post your article as a guest poster and the host webmaster get a free article in his blog. This is one way of letting everyone know about your business and giving a good post to read thereby building links to your website.
Page Title and Meta Data: You must use unique, meaningful title for pages and meta tags. The page title is a combination of keywords for your web page. Titles are important and you need to use them properly as they represent the page content.
Keyword Usage: You will be required to use keywords in page title, meta keywords and description, header, alt tag, title tag and links. Identify the keywords which best suite your business when creating your website. Once you have identified use them effectively throughout the website.
Exchanging Links: Making reciprocal links is a good idea of earning additional links into your site. However before you decide you work on the reciprocal links, ensure that you do not exchange links with any and all websites. You should prefer to link to websites which are similar/related to yours and have keywords that you want to target. The website’s content you are linking to should also be interesting and readable by visitors. To achieve the exchanging of links, you may use different tools available for this purpose. As part of the internal linking, you need to add text links at the bottom of your homepage which will link to all the pages inside and a sitemap to the page inside.
Site optimization thus includes good content, site structure and exposure on the search engines.
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December 11, 2011 at 1:45 pm
This is really great… always looking for confirmation that my SEO methods are sound!
Webmaster of Hammer-Drill-Reviews
December 11, 2011 at 3:40 pm
Exchanging links does not have much value.
Google can easily see if the incoming link is matched with an outbound one.
3 way linking is safer. where “A” has a link to “B”, “B” has a link to “C” and “C” has a link to “A”.
Also be very careful with excessive reciprocal links, because Google can get annoyed by that.
December 12, 2011 at 2:01 am
Writing great content for the site is the best method that every blogger must make use of. Aside from it could attract more readers, it could also give that sense of trust to the readers since you’re giving the best content for them.
December 12, 2011 at 4:02 am
This is so true. Guest posting is indeed a white hat method and it would definitely increase your site traffic. However before you write an article, you should look into the Blog’s PR and the number of outbound links. These factors are needed to determine if you’ll benefit from the blog if you do guest post.
December 12, 2011 at 7:21 am
I think after panda update, Only quality content get higher ranking in search engine. By the way thanks for this great guide.
December 12, 2011 at 2:06 pm
There is the dark side of the moon and the bright side of the moon; only that here we are talking about the Search Engine Optimization (SEO), and not about the moon :).
Black hat has numerous pop-ups and tweak content to create false impression the website is something absolutely different from what actually is. Totally invisible to you or any other visitor, there is a text full of complete absurdity. When hot searches move up the rank, this text converts.
December 12, 2011 at 5:00 pm
What do you think of commenting to other blogs? Some bloggers believe it is effective and I think it is also considered white-hat.
December 15, 2011 at 11:33 am
I agree with all the points, except for exchanging links. I think they don’t carry the same weight they used to have.
December 16, 2011 at 7:05 am
I like the SEO methods and i agree with the article.
December 17, 2011 at 9:57 pm
Quality content is still king– whether you are publishing it on your own blog, or guest posting for others. If you write something compelling that helps people understand or learn about a topic, they will often look into your work further. Some mentioned blog commenting— and I would say the same is true for that. That said, I believe taking the time to read the post and making a comment that is both meaningful and helpful is best. Google is wise to all the tricks, and they are attempting to make us the internet users they want us to be, it seems!
December 29, 2011 at 4:47 am
It’s the good witch and the evil witch of SerchEngine Optimization. The evil witch – Black hat will have many popups and tweak content to pretend the site is something different then it is. Text that is invisable to you, text that is a bunch of golbidygook. Test that alters when hot searches move up the ranks. Black hat does things like stuffing tags and headers with incorrect keywords and duplication. For instance putting “Charlie Sheen, kids back, sex” when the page has nothing to do with that info.
December 31, 2011 at 2:14 pm
SEO is like very complicated thing so far to me but your article is clearing my concepts very much , thanks
April 22, 2012 at 10:12 am
So reciprocal link exchanges aren’t just a wash?
May 9, 2012 at 4:24 pm
You need to write fresh content to surely boost your rank. But before you send it you need to first check the site metric if it has a good PR with less than 1million alexa rank.
May 23, 2013 at 2:38 am
Adding content to your website takes work and a lot of that work will be devoted to providing your readers with valuable information they can use in their life and business. Original content is what the customers are always looking for in a website so having quality content will help you attract more customers.