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Tips to Make your Food Delivery App More Successful

Mobile apps are making remarkable marks across every sector of the economy right from booking tickets online to getting down to pay the bills everything can be done quickly using mobile apps.

The apps and the technological advancements are the perfect loaded weapons available in the hands of individuals.

From late-night cravings to early cab bookings, everything is just a click away.

In the past few years, online orders for food delivery have been increasing at a rapid rate. Even the new sales channels have opened up to a new level across the world.

There is no surprise that profitability with mobile apps has been increasing at a rapid rate and businesses have been making remarkable progress by providing the best user experience.

If the restaurant owners do not have an online page of the restaurant or an app there might appear a time when they are out of business.

Change is the only constant that needs to be focused along with providing satisfaction to the customers.

User experience gets enhanced and the profits of the business can attain new heights of success when they work according to the demand and requirements needed to supply the services in the market.

The dilemma to start the app is whether you are a restaurant owner or a third-party service provider you need to be quicker in making the decisions as we can observe new apps in the same domain emerging daily.

By reading the complete article these dilemmas are likely to disappear.

The best way to reach the solution is to identify the pros and cons of having an app.

The advantages of having an app for your food delivery business are as follows:

More Clients

The most important benefit provided by the apps is the wide availability of customers using online platforms to satisfy their needs and even new customers opt for and learn the basic things to place an order if we talk majorly about elderly people.

Every platform comes up with their loyal customers and their specific target audience. Such platforms provide great disclosure which can genuinely increase the number of customers and ultimately make them regular clients.


We cannot even deny the fact that it makes it much easier for the customers to get the food at their doorsteps without even having a conversation over the phone and without moving to the restaurant to have takeaways.

All the logistics of the orders and the resources needed are performed by the third-party owner and its delivery services.

The business only needs to prepare its food. This also means that you don’t need to pay, train, or even manage the delivery staff.


Most people are happy using such services because such services are much more convenient than getting down to the restaurants to pick up their food parcels.

Whether it’s millennials or families with no time to cook for the meal. The convenience of ordering the food appears much more attractive when we talk about different behavior patterns of the customers.

Even sometimes delivery charges are levied on the food parcels and though such high rates do not hamper the individuals they feel like it is the money that they pay for the convenience they get while ordering the food on such apps.

We got to know about the advantages provided by such apps now let’s get into the disadvantages associated with such apps.

High Commissions

Third-party home delivery apps and companies are highly popular for the high commissions that they charge on restaurants.

Even it can amount to up to 35% per meal. The profit margins are already quite low with all the profit margins which are already low when it comes to the food industry and particularly restaurants.

The commission rate might not appear viable though the results that get reaped by the restaurants are much higher than the commission they pay to such apps.

Loss of Proximity to the Clients

The most crucial detail about entering into partnerships with third-party delivery apps is that you can never get access to the customer’s data.

Without knowing the customer’s name, email and even the order details the restaurants and the third party apps cannot know the personal details of the preferences made by the customers.

The customer data can be used to pitch them offers and discounts along with the promotional codes and other restaurants that have entered into the partnership agreement.

Fierce Competition

Every industry has competitors, all the third-party delivery apps can help in promoting the intense competition, and such things might be a hurdle to getting the desired results for the apps.

To get more customers the business owners need to pay more amounts to the third-party app providers to rank in the top list and among all the searches.

Even the customers are provided with the menu and the rates associated with it and it acts as a window where customers can peep into the competitor’s menu and where they can easily compare the services that you provide with those of the competitors.

If the competitors provide the same food item with the same quantity at lower prices then you are likely to lose the order of that customer.

The Last Sentence

Anything in excess is usually bad for the business putting down all the things in the same basket or revealing all the cards might not work properly.

The restaurants should not completely rely on third parties to increase their sales as they are looking forward to ways of promoting online orders and even starting with a new sales channel.

Everything comes with pros and cons but the ultimate decision whether to start an app on their own or rely on the third party provider lies in the hands of the owners of the restaurants.

The combination of both strategies might bring positive rewards for the business in the long run.

The Omnichannel adoption is the perfect way to boost sales.

Written By

I am James Vargas, manager at GetEverythingDelivered. I am a corporate expert with 1.5 decades of industry experience that help the start-up owners and entrepreneurs to deal with the industry problems with my writing. Know more about me at:

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