The search engine giant Google recently hosted a Big Tent conference in Watford in which various organisations and key speakers attended to talk about the web; and it was revealed just how powerful the online platform is. Google’s executive chairman, Eric Schmidt, claimed the World Wide Web makes it harder for governments to censor information from their citizens and he went as far as saying that it can bring down corrupt authorities.
The leader stated that the influence of the internet will force governments to become more transparent with their populations and as more and more people use the platform, it will become more difficult for dictators to stifle information from young minds.
China is an underlying example of a country that has censored certain information from its people but Mr Schmidt believes that openness and transparency in government is key to achieve a world that is more democratic.
Further instances noted at the conference include the Libyan uprising where the web played a role in promoting freedom as well as ‘hearing’ from a new generation of aspiring middle class people from Indonesia and India. He claims that as people in developing countries gain smartphones and engage with the web, it will be the central method to which they are educated. But he did argue that Google will do more to provide a better service to users in terms of regulating pornography on the internet.
The internet can have a huge influence on your business and if optimised properly it can reap tons of revenue. As mentioned above, more and more consumers are accessing the platform to share, educate, and interact with other people as well as brands. If you want to achieve success this year, it is vital that you boost your presence online and take advantage of its power.