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The Importance of Restaurant Data Analytics for Budding Restaurateurs

When others complain about how drab their line of work or business is, restaurant owners never share that sentiment as they always have their hands full with plenty to do. The most intense of this activity is meeting up to the expectations of customers- making their experience an endearing one, something that makes them yearn for more service. Likewise, they still have to deal with the issue of operation- staff schedules, budgets and taking proper inventories.

You may have heard or read testaments of how restaurant data helped entrepreneurs of your kind deal with issues such as meeting up with customer demands at a stipulated time, but you may feel that having an operational data of your restaurant might be much of a herculean task.

If you fall in this category, the following is a step by step guide on generating your restaurant data which we hope will help to ease your stress in carrying out a fluid and successful restaurant operation.

In-House Activity Data

The kitchen is regarded as the backbone of a restaurant business, it is similar to the backend of a website. The data collected from the kitchen can help owners or operators make critical business decisions when needed. It encompasses factors such as time of service delivery and identifying problem areas.

Time of Service Delivery

To properly ascertain the time it takes to serve a customer, you need data that monitors; the time the order was made, how long it took for the food to be prepared, the actual time period required to prepare the food, and the time it took to get the order delivered. These are key factors that will help to measure the speed at which you serve your customers, whether it is prompt or if you are lagging behind.

Identifying Problem Areas

In every operational process there is always a bottleneck that slows down the envisaged rate of delivery. Having a proper in-house data will help to easily locate where the problem is emanating from. The in-house activity data will help you carry out this without necessarily affecting your operation process.

Out of Door Services

This is the latest trend in the cooking industry and is being welcomed by a vast majority of diners. The major problem most restaurant owners contend with is finding a balance between in-house operation and out of the door service.

Customer Management

Restaurant data provides you with the accurate time it takes for you to service your customers and the average amount of customers you are servicing in a day and within a particular time period. When there is a delay in service delivery from the kitchen, the restaurant data will provide a reasonable time period which will be signaled to the outdoor diners and third-party service delivery. Therefore, the restaurant data will help to envisage a time period by adding a buffer to the time period provided.

Front House Management

To create an organic form of the management system, you need to infuse the front house data (guest management) with the in-house data (kitchen management). This can be done by means of a guest management system and a kitchen display system respectively. For a fact, both of these have to be the most crucial reason for collecting restaurant data because they take into account factors such as:

  • Waiting period
  • Median party size
  • Seating space
  • Delivery location and third-party location awareness

Customer Identification Information

This data contains comprehensive information about your customers especially information tailored towards the service you render and how you can serve them better. This information includes allergies, diet, medical history, anniversaries, birthdays, and favorite delicacies. There are ways in which you can garner this information; one of such is through the POS system (which may or may not permit you to own the information, depending on the device in question), another way is by carrying out a survey (make sure the survey is basically tailored towards getting this information to make the most of it).

Managerial Data

As business owners, it is crucial to have access to varying forms of technology that can help you stay on top of operation in your establishment. Taking inventories, staff schedules, and analyzing budget can be exhaustive but with the restaurant data at hand things like these will be carried out effortlessly.


To conclude, proper use of restaurant data is very effectual and it can aid the development of a restaurant business. All that is required is carefully infusing these pieces of information together in order to make it a whole. By so doing, you can create sporadic growth for your restaurant business. Thanks for reading.

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