SEO has taken over digital marketing strategies because of its brilliant results. Thanks to the advent of content marketing, businesses and corporations have bigger and better business images, rapport and revenue margins.
Great content incorporates tons of SEO tools, and professional content writing services have grown in number because businesses have begun to outsource their content needs to professional firms.
As the decade ends and 2020 draws near, digital marketing still remains one of the top strategies – here’s a foolproof guide to SEO keyword research to up your content game.
Consider User Intent
User intent is an extremely important metric if you want to improve your ranking on search engines. It’s important to incorporate words that the user intended to look for or actually look for. Of course, this requires work, like knowing your audience demographics.
In order to create content that ranks high, carefully research keywords that are popular amongst your audience. Look for the varying ways they are entered into the search engines and how your audience interacts with them.
Consider Using Long-Tailed Keywords
The entire purpose of using SEO tactics is to draw traffic towards your webpage. Traffic increases your website’s visibility and helps your content to rank higher.
According to recent research, long-tailed keywords make up 70% of all web searches. It helps businesses to outrank their competitors and improves conversion rates – up to 36%, to be exact! In other words, long-tailed keywords are your best shot of gaining visibility.
Check Out Your Competitors’ Ranking For Keywords
It’s important to keep an eye on your competitors. Another important SEO tactic is to see how well your competitor is ranking for the same keywords you’re hoping to incorporate.
This gives you an idea about how to improve your ranking using those certain keywords. It also allows your businesses to optimize its take on those keywords and utilize them in a way that will help you outrank your competition.
Use Language to Your Advantage
A majority of the keywords that rank well are those that are questions, comparisons or prepositions; this means you need to incorporate such keywords in your material so that your content ranks higher and appears in the top searches in the results pages.
Use language to your advantage; organically incorporate such keywords in your content to improve your website’s visibility and ranking. A trick to go about this is to put yourself in the user’s shoes when they use the search engine.
Incorporate Keywords Searched From Mobile Devices
SEO is very big on mobile optimization and takes into consideration that the user experience is not the same across different devices. Keywords that are commonly searched from mobile devices aren’t the same as those searched otherwise, so in order to use SEO to your advantage, consider using keywords that are optimized for mobile searches.
Incorporating such keywords will optimize your content for mobile users, allowing it to appear in a much larger pool of searches. This will increase your business’s rapport with its returning and potential customers.
Consider Seed Keywords For Novel Ideas
If your business has a unique product line, consider generating new keywords. For that, you’re going to need seed keywords, which are the foundation of keyword research and are the basic phrases or words that are entered into search engines.
With this technique, your business will be able to rank well for its services and products and you’ll be introducing new keywords into the search engine index. Overall, this helps to expand search results possibilities and increases your chances of ranking as an authoritative source in your niche.
Consider Keyword Density
Keyword density refers to how many times the keywords have been used in the content – this helps your content to rank better, thanks to the SERP metrics. The ideal density is between 1% and 3% and helps your content to incorporate the keywords organically.
Keyword density can also make and break your content’s success rate. SEO isn’t just about getting a high traffic rate; it’s also about carefully writing articles and blogs so that the content is close to perfect – and is indexed high.
Hire Content Writers For Professionally Written Content
Businesses are also outsourcing their content needs to content writing services and are open to hiring content writers. Professionals are aware of how SEO works and know how to use keywords and other tactics to create content that will skyrocket your business’s online presence.
When you hire content writers, you’re able to leave all the technicalities of content marketing up to them while you take care of other important business operations. Besides, professionals know just how SEO works and are always updated with its newest tactics.
With these foolproof SEO keyword research tips, you’re well on your way to curating powerful content that will take your business to the next level.
It’s wise to always keep an eye on changing trends and preferences that your audience expresses – after all, that’s who the content is for!