Dallas—in addition to Houston—has, for some years, been a center for economic development. Many small business trends that started in Dallas are now a model for the rest of the country. These include freelance hiring and outsourcing, tech startups, local and community branding, and chatbots for local businesses.
Dallas was looking good; in fact, Dallas’ Fort Worth region was dubbed #1 in job growth in all of the country. According to the U.S. Bureau of Labor Statistics, Dallas also has a healthy small business climate.
That being said, current events in Dallas have forced businesses to look for innovative new ways of generating conversions. The city was under lockdown for a month. At one point, the situation got so bad that businesses had to turn to armed defiance.
Everyone everywhere was asking the same question: how do you do business during a pandemic-related lockdown?
Luckily, SEO experts in Dallas have the answer: you do it online.
Why SEO Trends Have Changed in 2020
Previously, as long as you stay abreast of the latest SEO trends, the flow was smooth and speedy.
2017, for example, was all about structured data markup, accelerated mobile pages, and optimizing for user search intent.
2018 focused on voice search, SSL, video SEO, featured snippets, and long-form content.
2019 brought with it mobile-first indexing, blockchain technology, and Amazon Search Optimization.
2020 . . . well, 2020 isn’t like any other year. Expecting a smooth continuation and evolution of SEO trends is silly, because 2020 brought with it a global pandemic, half of America’s population working from home, and business reforms like no other year.
But there’s a catch.
With more people holed up in their homes, internet traffic has shot up. Internet use has also spiked by 70%, and internet traffic has reached unprecedented levels. You’re looking at several different factors at work here:
- Higher internet traffic means slower websites
- A greater number of businesses going digital means you have a greater number of digital competitors to deal with
Simply put, the competition is tight, and the stakes even more enormous. The good news is that SEO services can help you overcome these bottlenecks and stand out of the crowd.
Already Have a Website? Conduct an Audit
Use an SEO audit tool, such as the one Google offers, to determine how well your website has been doing. You can also ask a local SEO service professional to perform a detailed audit for you. Depending on how big your website is, you’ll have the results in about a week. If the website is really expansive—such as 100 pages or more—you might have to wait more than a month for the results.
An SEO audit will tell you:
- If your web pages take too long to load—that is, if they are increasing the bounce rate
- If you need to work on technical SEO issues such as crawling and indexing problems
- Whether or not your website ranks for the desired keywords
- If your website accommodates Google’s latest algorithm updates
- Whether your metadata is relevant and correctly optimized
- If your website has outdated content that isn’t driving any traffic
- What’s slowing your web pages down
In short, you’ll have a list of all the SEO weaknesses that already exist on your website—which will give you a great starting point. You can set new KPIs and hire a leading Dallas SEO expert to help you make the due corrections.
Focus on Local SEO
Earlier, we mentioned how a focus on local SEO is a leading trend among successful startups in Dallas. As an aspiring business with a physical location in Dallas, you need to focus on the same. Ranking on Google is vital—but what good is that when you show up on the first rank as far as Chicago and San Francisco when you can only do business in Dallas?
Let’s say you own a business called The Dallas Buyers Club. We assure you it isn’t a lack of creativity on our part—we just love the movie. Let’s say this is a real estate business, and your primary customers are prospective homebuyers in Dallas. The properties in your listings are all physically present in Dallas.
Now, let’s say your best SEO consultant company Dallas to optimize your website—but you don’t tell them to optimize it exclusively for Dallas. What happens? Your Dallas Buyers Club begins showing up in Rank Zeros and ads all over the country—but a person sitting in Kansas City won’t end up buying any of the properties you’re listing. Sure, you rank high and are ‘visible’ on the internet—but are you visible to the right people?
Think of it as dressing up to impress your crush at a party—and when you get there, everyone’s looking at you except for your crush. A bit devastating, isn’t it?
In 2019 alone, there were around 141 billion local searches on mobile—and an extra 62 billion on desktop. This is why it’s important that you maintain a substantial digital presence—but it’s no good for your physical business if you aren’t visible to your target audience.
Optimizing for location-based searches, providing proper and synchronized contact details, showing up in listings and directories, and having the location mentioned in local reviews are all expert local SEO strategies.
Why SEO Will Help Your Dallas Business During the Pandemic
What options does business with a physical location in Dallas have when everything shuts down? What do you do when Dallas residents are too afraid to come out of their homes? Let’s not forget that Dallas is a city that sustains fearful memories of another epidemic—Ebola—and its people are more careful than other Texans. Families in Dallas are struggling with the risk factors of a pandemic that spreads via physical contact.
Life and business in Dallas have, however, not stopped. People have simply resorted to online shopping, delivery services, and all things digital.
And that’s where Dallas SEO services come in.
By developing your own website, you step into the digital space—a space inhabited by billions of people. Many of these people will be looking for the services and products that you offer.
By optimizing your web content and incorporating SEO strategies such as white-hat back linking keyword optimization, and responsive website design, you ensure that Google (and other search engines) take note of you.
If you don’t play by their rules, you’ll get lost in the crowd. Some say there are as many as 1.5 billion websites in the world. How do you ensure your website reaches your target audience in Dallas?
By focusing on local SEO, you slowly make your way up; showing up on the prized ranks on Google’s first page, getting traction on social media, gaining organic traffic, making conversions, and so on. And add PPC marketing to your SEO and social media marketing campaigns, and you have a good enough recipe to outrank local Dallas competitors.