eCommerce is all about marketing via online outlets. It might be cheaper than offline marketing, but that doesn’t mean it’s any easier. So many startups make major marketing mistakes when it comes to eCommerce. This guide is going to show you some of the big mistakes you’re making.
You Shot for Big Marketing Tactics Too Early
Shooting for the moon by marketing on every social media network, hiring a marketing agency, and even throwing together a few expensive video productions isn’t going to get you very far. You don’t yet know enough about your business to hit big marketing.
Jayson Demers of AudienceBloom says, “You don’t know what platforms work best because you haven’t had the opportunity to test them.”
Start out small and focus on more affordable networks. Read the metrics and make budget decisions based on these numbers.
Speaking of which…
Take the RIGHT Metrics Seriously
Too many businesses read metrics but don’t read them correctly. For example, a website with high traffic might be considered successful. But look deeper into those metrics and you could find that barely 1% of that traffic is converting. Suddenly that eCommerce business isn’t as successful as it seems.
You need to inspect the metrics coming out of every part of your business, as well as how those customers are interacting with you. As one writer from Entrepreneur.com puts it in a discussion on online marketing tools, “Your metrics should include data on how customers are interacting with various sections of your website.”
Not Taking Advantage of New Media
New media, such as video marketing and interactive content, is the key to the future. The mobile revolution has ensured that this is the language of eCommerce. It’s the way to get sales because you’re branding yourself like never before. Taking advantage of new media doesn’t have to be expensive and you can easily learn all about it yourself.
Video and interactive content have been proven to work and there’s no reason your startup can’t take advantage of it.
Failing to Focus on What Works
With all the controversy regarding video content it’s easy to forget about:
- An easy-to-use interface.
- A clear shop front.
- Strong customer service.
- Professionalism in the face of your customers.
These are five characteristics that will make your company great. They’re marketing tools themselves. Don’t lose yourself in producing a video when your online store has yet to get the basics down. A poor storefront will only leave your brand looking silly.
Top Tips for Driving Sales to Your Ecommerce Store
Don’t Try to Please Everyone – Limit the number of networks you advertise and interact on. It’s always better to address a limited number of channels to increase your chances of bringing in sales.
Do What Your Customers Say – Bad reviews are going to happen. Don’t ignore them. Change your business by addressing any concerns and critiques.
Build a Relationship – Setup a newsletter list, regularly talk to your customers on social media, and put out surveys. The best way to drive sales is to develop that core of loyal customers.
Conclusion – Drive More Sales Today
These are the top reasons why so many startups fail to drive sales, and what you can do to make sure you don’t suffer the same fate. But what do you think is the best way to drive sales to your online shop?