Having a Facebook page is a must for every entrepreneur, because of its great potential benefits for business. Nowadays Facebook is an awesome marketing promotional tool that helps engage the audience, get more traffic to the website and market the brand name of the company.
In this article you will discover how to promote your dropshipping online store on Facebook.
1. Why use Facebook for dropshipping business?
If you wonder why you need this particular social media to promote your e-commerce store, look at the statistics. Nowadays Facebook is the leading social network in the world with lots of registered accounts. It covers all the global regions and has more than 2 billion active users. Facebook is a great source of traffic to your webstore.
2. How to promote on Facebook?
The first step is creating a page dedicated to your dropshipping online store. It’s free and doesn’t take much time. Go on Facebook, click on the Login/Register account button and get started.
To promote your e-commerce store on Facebook you have 2 opportunities.
The first one is making your own posts and sharing them in different Facebook groups relating to your store idea. If you’ve chosen this way you don’t need anything except writing interesting posts about your dropshipping online store and sharing them with your audience.
The second way is a tad trickier and related to Facebook advertising campaign.
You need to create a special business manager account that will give you access to your Facebook Ads dashboard. With this account you can manage up to 5 Facebook pages, run different Facebook advertising campaigns and stay up to date with your business constantly.
3. How much money should you spend on Facebook Ads?
The platform offers different types of ads for every needs and budget, and you will probably find something that fits you. If you have little money it’s still worth spending some, because otherwise you won’t be able to analyze the campaign’s efficiency. According to AliDropship experts, the best way is to try 4-5 different ads during one month.
4. What to post?
The best idea is to make posts describing your products, showing their competitive advantages and special offers. Share your buyers’ feedbacks, make surveys and tell your subscribers what’s new. From time to time run different contests to attract attention to your dropshipping business and increase brand awareness.
Each post should include:
- Visual part;
- Short text or comment;
- Call to action;
An attractive high quality picture with a short comment must motivate people to go on your dropshipping website, look it through and make an order. A couple of hashtags describing your business should be catchy and easy to remember to help users find your dropshipping online store easily.
5. How often should you make posts?
Do not spam and do not get forgotten. On the one hand, if you post too infrequently, once a month for example, your audience will forget that you actually exist and you will lose your clients. On the other hand, if you are making posts 20 times per hour, you will become a complete nuisance and your clients will hate everything about your dropshipping online store. Try to strike the right balance. One post a day is enough to be in the spotlight.
Well, promotion of any website is a long and complex process. However, if you want to gain increase in traffic and sales, you have to use different tools in order to promote your online store. Social media like Facebook are perfectly cut out for it. We hope that our article will be helpful for each dropshipper and help you run dropshipping business more successfully.