The number of people who use the internet to search products and services has increased dramatically over the past few years. Unfortunately, not every company who have an online presence gets a fair share of these clients. This is mainly because they don’t employ best practices when presenting their content online. Here are some important SEO content strategies that can help boost the number of people who visit your website.
Divide Your Audience into Different Categories
Smart SEO content marketers know that they have to divide their audience based on their specific needs. This is crucial because not all people who view your content are buyers. Not to mention, customers have buying cycles. Your content won’t appeal to everybody because there are different stages of these cycles. For instance, a content made to woo new customers or create awareness can be wasted on loyal and repeat customers.
The rule of thumb when segmenting your audiences is to consider their personas. Knowing about their personas enables you to come up with a content that speaks to each segment effectively. A buyer’s persona may include full names, interests and hobbies, age, gender, career and purchasing habits. Audience segmentation is difficult to do on the blog or website. You can use your email’s autoresponder instead.
Engage Your Customers Actively
Engaging customers not only attracts new ones, but it also reduces your website’s bounce rates. A good way to engage customers is to communicate freely with them. For instance, you can tell a customer to turn off pop up blocker politely without sounding too strict. An adblocker can interfere with your marketing campaign, as it blocks things like tracking and social media share platforms. However, you need to provide quality content so that the visitor gets something in exchange for turning off his or her ad blocker.
Apart from communicating openly with site visitors, you need to include live chats and comment sections on your website or blog. Live chats allow you to answer any questions the visitors might have. If used in the right manner, you can turn them into customers and ultimately acquire loyal fans. You can also use call-to-actions at the bottom of each content you create to grab the attention of your visitors. This will help enhance user interaction and lead to more email subscriptions and sign-ups.
Before you come up with a content for your website, you must conduct research your target audience. One effective way to do this is through keyword search. Conducting a keyword search will help know exactly what your ideal customers are looking for when they shop online. Begin by brainstorming the existing demand for the content you want to create through Google Trends. You just type the main keyword in the search box, and it will show you the number of searches the keyword has received for a given duration. Knowing more about the most commonly searched keywords will help you create a suitable content around them.
Use Adaptive Content to Attract Millennials
A study done by the Council of Economic Advisers reveals that Millennials value creativity, community, and family. It also reveals that they form a larger percentage of the US population, meaning they most likely constitute a huge chunk of your target audience. You need to create a content that addresses their needs and values. Since their needs and values change with time, adaptive content is the best solution. This means you must create something that promotes meaningful and personalized interactions across all channels. It must identify with their moods, context, and goals.
Consider Your Competition
You must scope out the competition in your SEO content strategies if you want to create something outstanding. You need to know what already exists out there and look at what they cover. After that, determine if you can create something better and original. By knowing about other existing content, you will be able to uncover what exactly you need to include in your content to beat the competition and become the best.
Develop a Style and Personality of Your Own
Every successful content marketer has his own style and personality. Consumers often identify with personalities that resonate with their own. You should also have a style that people like and connect with. Some companies have really mastered the art of fusing together personality and style to attract more customers. Their websites feature an audience who is adventurous, active and excited. They have perfectly adapted a content strategy that is suited for this audience. Their wild Instagram photos consist of user-generated content of people doing fun and exciting things.
Content is king when it comes to online marketing. However, without the right content, you cannot get the traffic you desire. Poor traffic means low conversion rates and returns. The SEO content strategies discussed above will ensure your content gets more traffic than you can ever imagine.