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Whether you’re looking up a local restaurant or finding the right family dental practice nearby; nowadays people rely on the Internet when making important decisions. As a business, it’s critical that your marketing strategy includes consistent, effective effort that enables your practice to be found.
While everyone’s goal is to have their practice appear on top of Page 1 on Google. How they can rank their dental practice #1 in Google; fortunately there is no secret weapon but to use your creative marketing efforts such as utilizing tools like search engine optimization (SEO). SEO will help you optimize your brand and find new clients.
What is SEO?
SEO stands for search engine optimization. In other words, it’s the process of helping your website rank higher in search results on sites like Google, Yahoo! and Bing. When your website starts ranking higher, you get a better chance of getting more clicks and attracting visitors to your site.
However, it isn’t as easy as 1-2-3; it will take a lot to boost engine rankings. Some of these methods are relatively simple, such as revising copy or updating the “behind the scenes” code that powers your site. Other methods take more effort and patience; which you may have to hire an SEO expert or an SEO company to get them done properly.
Why Invest in SEO for your dental practice?
It helps new patients find you
People rely heavily on the Internet nowadays. So if a person that just moved to New York City and needs to find a local dentist, they will go to Google to find one nearby. If you take the time to invest in SEO, your practice could potentially be listed as one of the first on Google, and your dental business will be swarming with new clients.
It keeps you competitive
If a potential new patient is looking for a new dentist, you want to be high in the search engine results so you get a fair shot at their business. By putting the right keywords in the right spot on your website, you can see a huge increase in new patient leads.
How to do SEO for your dental practice
So you have no idea where to begin; no worries. Use these tips to get you started:
Add relevant keywords
The more detailed you are in wording the better. They call it, “long-tail searches,” which are made up of several words, have lower search volumes and don’t drive more traffic, but the traffic that comes in from these queries is often highly targeted and ready to convert into a real customer.
For example, instead of only focusing basic keywords for your website such as “dentists” or “dental services,” you should also make sure that your website includes other relevant “long-tail keywords” like “dentists in Brooklyn”, “dental implants in Washington.” or whatever your business is currently based. These are long-tail keywords.
Optimize for local searches
When it comes to health and medicine, people tend to look for local service providers. The easiest way to improve your results is by adding the name of your town and nearby towns to your website copy. Also make sure you are registered on Google Maps and local directory sites, which will help improve your visibility in local searches even further.
Are you ready to take the plunge and start SEO for your dental practice? It’s never too late, don’t wait, start now!