Recently, there was a large-scale update for Google known as the Google Page Experience Update. It might not seem like such a big deal for some, but for many ambitious entrepreneurs, it was a significant change in the competitive marketing landscape. After all, when it comes to digital marketing, search engine optimization (SEO) is at the top of the priority list.
The update stresses just how crucial it is to improve user experience (UX) to give customers what they want as soon as possible. Companies that already prioritize UX and customer satisfaction continue to be rewarded, while many others have to scramble to make changes.
It’s crucial to put the customer first no matter the situation, and here are just a few ways you can get the job done in 2022.
Transcription services
If you have video content for your business (just about everyone does), it’s crucial to have transcription and closed caption services as part of the package. After all, transcription is used to help search engine algorithms index your website, while closed caption services are there to help online users access content they might otherwise have trouble accessing. Those with problems hearing can easily follow video content with closed captions, which is why it’s a good idea to add such services to every video you make. There are even audio description services that can help those with vision problems.
General website accessibility with digital tools
While transcription services are typically used for documentation and to help keep video content accessible, there’s still the rest of your website to worry about when it comes to convenience and accessibility. Fortunately, you don’t have to deal with trial and error if you know which programs and plugins you can use to make things easier.
For example, this accessiBe review shows what a software platform can do to help with web design. The idea is to streamline as many processes as possible — with the help of AI — giving web designers a much easier time building an effective website. Intuitive and easy to learn, such platforms make up the foundation of proper web optimization.
Personalized marketing in unlikely places
One of the most aggressive and often annoying types of marketing is a website pop-up. It forces people to immediately stop what they’re doing and close the pop-up tab, an annoying and often obnoxious marketing strategy. However, a company that learns to make things more accessible and relatable can develop pop-ups that are relevant to what people want. You can have the pop-up be about promotions and discounts, showing potential customers that you care.
In this case, even the most seemingly obnoxious marketing tactic can be a powerful tool when used correctly. Focus on personalized marketing (with the help of digital tools), and you’ll be sufficiently rewarded.
Conclusion
An effective company is one that can leverage AI and various other digital tools to help ensure their customers have the best experience. Those that know how to focus on their target demographic can easily outpace the rest of the competition.
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