Sales are the lifeblood of a thriving business. As such, businesses often leverage sales channel execution and metrics to track growth. While there are several ways to drive sales, connecting with the target audience is a sure-shot tactic for maximizing sales growth at sustainable rates. After all, your best customers are a stable source of recurring revenue.
Traditionally, identifying and marketing to this customer segment was a tedious task. Businesses had to cast a wide net of prospects with only a few trickling through. Hence the name “Sales Funnel.” However, with the intervention of modern tools and data-driven services, businesses have managed to transform this funnel into a uniform pipeline. In simpler words, there are virtually no leads lost.
Database list building is one of the many strategies responsible for a healthy sales pipeline. It strategically compiles a comprehensive list of prospects that display intent for purchase. This list leverages a wealth of cross-functional indicators to identify high-value customers, thereby supporting targeted sales and marketing. However, building a list from scratch is a painstaking process. Plus, it takes weeks, if not months, to craft an actionable and genuinely useful list that translates into sales. Here’s where list building services can be an absolute game-changer. These help you get your foot in the door until you compile a list of your own. Here’s why list building services offer an appreciable jumping-off point to businesses:
Faster Access to Relevant High-Quality Leads
Email list building services allow businesses to reach the target audience and identify the right leads. 65% of businesses claim that lead and traffic generation is their greatest marketing challenge. List building not only helps businesses generate new leads but also improves engagement amongst prospects. For one, list building services enable businesses to identify leads on the basis of pre-defined criteria. As a result, businesses can enjoy a custom list of prospects.
Secondly, outdated data can massively impact outreach. When the lead data is stale, it becomes more difficult to approach, track, and convert leads. Furthermore, if the pitch is being presented with outdated or inaccurate information, the leads is less likely to engage. B2B list building services help businesses gain access to the latest data available.
All in all, by availing list building services, businesses can gain access to targeted leads while reducing the risk of working with unreliable partners. Since these services put the business in the driver’s seat, they enjoy granular control over their data and the decisions they make through it. This further reduces potential risk.
Time and Cost Savings
Time and money are precious business resources, which can be saved by outsourcing list building. List building services allow businesses to save costs and time in multiple ways. Manual sourcing can be time-consuming and inefficient. Outsourcing this task not only enables businesses to eliminate the grunt work associated with manual searches but also frees up internal resources for core business activities. Offloading the list building to a dedicated service provider allows businesses to free up their internal teams. The employees can thereby focus better on value-adding tasks such as sales, product development, and customer service.
Better Personalization in Outreach Activities
In the digital age, the one-size-fits-all approach to marketing no longer makes the cut. Personalized marketing is the need for the hour as it helps businesses connect with their customers and teach the target audience more effectively. It also humanizes the organization and mitigates waste. Instead of expending all of the marketing budget on reaching a broad audience, businesses can hone their marketing efforts on a defined segment. With email list building services, businesses can get started with targeted email marketing. Segmenting the email list and accordingly sending tailored campaigns helps in increasing engagement and conversions. This, in turn, contributes to a better return on investment. Approximately 80 percent of organizations that leverage market segmentation witness increased sales. How? Email list segmentation empowers businesses to define the contact personas and effectively deliver to their unique needs.
Better Regulatory Compliance
Email is one of the most effective marketing channels. However, there are various laws around email marketing. For instance, there is the CAN-SPAM Act in the US, the CASL laws in Canada, and GDPR in Europe. B2B list building services help businesses navigate email marketing regulations. By outsourcing list building services, businesses can ensure their campaigns are compliant with the relevant regulations, thereby avoiding hefty fines and legal trouble. Regulatory compliance not only safeguards the organization but also fosters trust with recipients. All in all, outsourcing these services helps businesses enjoy peace of mind by ensuring their email marketing operates within the legal framework.
Conclusion
In today’s hyper-competitive business landscape, having access to a custom list of targeted leads can prove to be a game-changer. List building services allow businesses to reach the target audience, foster loyalty, encourage repeat business, and ultimately increase sales and revenue. The key is to partner with trusted custom list building services that prioritize efficiency, data quality, and regulatory compliance. The right partner will help the business reach the right people with the right message while staying on the good side of laws and regulations.
In her current role, Richa heads Marketing Services department as VP Marketing at Damco Solutions. As a marketing professional, she crafts and executes high impact integrated marketing programs. Richa is responsible for top-line growth, strategy, thought leadership, digital marketing, customer relationship management, and project execution.
