Connect with us

Hi, what are you looking for?

Mobile

Nokia Forms Major Partnership With Microsoft

windows-phone-nokiaIn a bid to become more competitive with the likes of Apple and Google, Nokia and Microsoft have formed a major partnership that will see Nokia’s Symbian operating system (OS) replaced by Microsoft’s Windows Phone OS within the next two years. With the recent successes of Apple’s iPhone and Google’s Android, this move is seen as a necessary step to ‘deliver an ecosystem with unrivalled global reach and scale’ for Nokia smartphones. As part of the deal, Microsoft’s Bing will power Nokia’s search services, while Nokia Maps would be a core part of Microsoft’s mapping services. However, Nokia has reserved the right to introduce tablets using other platforms which means that Windows may not be the exclusive OS for Nokia tablets.

Presently, Google Android appears to be the main choice for most phone manufacturers that intend to challenge the iPhone. However, while Nokia remains the number one mobile company in the world, there are  still some causes for concern especially with plummeting market share which dropped from 41% in 2008 to 31% in the last quarter of 2010. This is in addition to Nokia losing ground to the iPhone and Android-based devices coupled with a mere 3% share in North America – the world’s largest smart-phone market.

To date, Apple’s iPhone is the leading smart-phone in the market, followed by Research in Motion’s Blackberry which is very popular among business people. No specific date has yet been given about when the first Windows-powered Nokia phone will be available.

Talking Point

Can the partnership with Microsoft help Nokia recapture the smart-phone market from the likes of Apple and Research in Motion?

Written By

Thanks for reading this article. If you're new here, why don't you subscribe for regular updates via RSS feed or via email. You can also subscribe by following @techsling on Twitter or becoming our fan on Facebook. Thanks for visiting!

6 Comments

6 Comments

  1. June

    February 14, 2011 at 3:56 pm

    I think that Microsoft will help Nokia become more competitive in the smart-phone market. I am excited to see how well this partnership works. My prediction is that it will do very well. A smart move on both parts.

    • Admin

      February 28, 2011 at 11:09 pm

      Interesting. Someone was actually arguing with me about how this partnership is the beginning of the end for Nokia. I guess we’ll have to wait and see.

  2. silpada

    February 15, 2011 at 5:05 am

    I think sale graph of Nokia phones will increase rapidly as both famous companies of the world are doing mutual work.

  3. Jon

    March 27, 2011 at 3:10 am

    I think this is the start of Nokia as a subsidiary of Microsoft

  4. Sweet Scar lette

    April 26, 2011 at 4:58 am

    I just hope that this merge or partnership thing doesn’t alleviate the traditional mark of Nokia being the world’s most User Friendly phones.

  5. Usman

    October 27, 2011 at 2:51 am

    I never understand Microsoft strategies. If you can’t compete, buy your competitor??

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Tech

In its bid to keep iOS devices safe, Apple doesn’t hesitate to ban apps that break its policies. Even apps by charitable or religious...

Mobile

More than 60% of fraud originates from mobile devices, according to a study done by RSA Security LLC. Today, our phones are intertwined with...

Mobile

Rumours claim that we can be expecting an iPhone refresh of three phones launching sometime in mid-September, following trends from previous years, which means...

Mobile

The Android platform still remains to be one of the best platforms to work on for any developer: Both skilled and new. All Android...