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Mobility in Retail Fuelling a Highly Dynamic and Competitive Online Marketplace

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In this rapidly evolving and technologically-powered world, adopting innovative mobile technologies can play a very instrumental role for an organization as it helps in formation of effective business strategies and heightens the customer experience.

Internet fever is gripping the world like a pandemic. A news report claims that internet addiction has affected nearly 6% of global population. Parallel to this, Smartphone and tablet fever is also gripping on; and it is believed that global sales of Smartphone would cross 1 Billion mark by 2015. This scenario has compelled the retailers to divert their attention to this another vital customer touch point.

Since, the Retail market has witnessed a booming phase; a mobility solution for retail industry has become the need of the hour!

Most of the consumers prefer searching and buying products online, using their smart phone and other hand-held devices like tablets. On the web front too, by incorporating the e-Commerce sites with the mobile environment, retailers can surely leverage profit margins.

Moreover, even on the store front, in their pursuit to offer a memorable in-store experience to the customer, retailers have turned towards Enterprise mobility solutions for Retail so that they can allow the customers to scan the products, receive offers through online coupons, or a safe and secure payment gateway.

With a thriving number of retailers accepting the mobility solutions, at all levels right from in-store to supply chain and from sales to marketing to management levels; it is the mobile technologies that promise to power up all aspects of the Retail business.

Here is a List of Critical Applications in the Retail Business which can be Achieved Using Mobility Solutions:

Dispatch Services Solution:

Retailers have a pretty good idea about the challenges in dispatch services such the significance of increasing field force productivity and therefore boost the people morale, fueling innovative methods by simplifying processes and eliminating errors as well as bringing down the costs. Mobility solutions will help in:

  • Dramatic improvement in Customer Service Quality
  • Bringing down the Operational costs while achieving the goals
  • Integration with the Organizations’ back end systems for real time status insight
  • Enhanced Communication for improved decision making

iPad Can Capture Order!

The sales person working in the retail Field usually faces huge difficulties in managing on-the-move order. And this in turn leads to human error in order capturing.

Generally, this requires thorough training leading to a huge expenditure. There are many service provides offering an Order capture system on the iPad. This helps retailers in improving sales delivery by reducing the chances of human error and extraordinary training costs resulting in good productivity of ground sales persons.

Consulting Services for Mobile Strategy:

Prominent retailers are completely aware of the chances that mobility offers to their business. However, deploying the enterprise wide mobile enabled strategies poses significant challenges since sometimes there is a lack of connect with the younger demographic, inadequate experience and a surge in the consumer nuisance factor owing to superfluous promotional material.

  • Preparing a catalogue of the key areas to be enabled by the mobile and benefits reaped through mobility implementation
  • Recognizing list of applications needed to be implemented on the mobile channel
  • Developing a policy to chart a course for adoption of mobility solutions

In the end, with everything going mobile, the retail industry also gets into the groove and aims to leverage the profits and fuel a highly dynamic and competitive online retail market.

Chirag Shivalker is a Head of Content Management Team at Hi-Tech Outsourcing Services, an India based outsourcing firm. You can follow him @ChiragShivalker

Written By

Chirag Shivalker has been a highly-focused self-starter & is accustomed to fast pace, tight deadlines and multiple assignments. His diverse, professional and personal background & experience helps him understand the issues that challenge and drive, company’s talented writing and editing team members. His exceptional portfolio includes feature articles for trade and consumer publications, marketing collateral, press releases, and online content.

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