With Apple dominating the Smart phones market and Microsoft coming a distant fourth, the organisation has announced the launch of a new mobile phone software due to be released for sales in October 6th. The new Mobile 6.5 is being hyped by Microsoft as the next “big thing” that would revolutionalise the smart phone market and give Microsoft the upper hand against its rivals.
While there is no guarantee that this new software will improve sales let alone break records (as being reported), the following mobile operators and handset makers have already signed on; AT&T and Verizon in the US, Orange and T-Mobile in Europe, LG Electronics, Samsung, Sony Ericsson, HTC, Toshiba Corporation, Acer, Telecom Italia Mobile in Latin America and NTT DoCoMo Inc and SK Telecom in Asia Pacific.
Unfortunately, a look at recent smart phone statistics would suggest that Microsoft is not exactly in touch with reality and is probably getting carried away. In spite of the organisation’s dominance of desktop and server OS markets, the same cannot be said of the mobile market – while “smart phones are the fastest growing segment of the mobile phone market with over 27% increase from last year, Canalys reports that “shipments of devices powered by Windows mobile fell to 9% of global smart phone shipments, down from the company’s 14.3% share in the same period in 2008”.