SEO stands for search engine optimization, a system which optimizers employs to increase the amount of visitors to website. During this process, an optimizer or a Web expert uses content or Web development techniques so that a site would rank high in search engine results on various search engines. The aim is to make the Website occupy the three top spots in search results page. The process of ranking high in search is done without bribe or payment to search sites.
Industry authorities categorize optimization strategies into two groups: White Hat and Black Hat. Optimizers who practice deceitful ways of increasing traffic volume use the Black Hat strategy, while those that do the hard work of bringing a Web site to the top of search engine results, use White Hat techniques. One more difference between the two is that it takes a slow and painful procedure to bring your site to top of search results if you employ White Hat measures but if you’re at the very top however, a Black Hat SEO takes you to the top in less time and through fraudulent activities although when found by search engines, your website will instantly be banned.
Getting Started
How can one exactly get started with the search engine optimization service? Firstly, you ought to be familiar with preferred key phrases that search engine users constantly use to search for items or services on the Internet because search engine sites such as Bing and Google observe particular standards in ranking sites in search results according to specific keywords. Your selected keywords should then be included in the contents and also in the web pages of your website. Once the search engine discovers these key phrases in your content, the chances of getting a better rank in search engine results will automatically improve.
Search engine optimization can also be used in internet adverts by placing keywords that are recognizable by customers in advertisements. Note that the actual key phrase in the advertisement and in the articles should also be compatible with your Website content. When it comes to content writing, by composing relevant and unique articles that would be of interest to visitors you will improve the chances of keeping and eventually increasing your Web traffic. The content should be well-written and of good quality.
For Web administrators, resorting to search engine optimization or acquiring the services of an optimizer might make or break a Website. Nevertheless, SEO is not exactly rocket science, there are several steps that can be taken to improve the success and visibility of a Web site to search engines. Therefore, there is need to seek more knowledge on how search engines work so has to improve your chances of eventually becoming and remaining in the number one spot so as to make your business prosperous and save money in Web advertisement.
Talking Point
What other ways or methods do you use in optimizing Web pages for search engines?
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Louis
June 27, 2010 at 11:49 am
Hi Jay,
Looks like we are in sync with search engine optimization and key phrases. Nowadays tools have been made available for anyone to do this, if they really want to learn that aspect of driving traffic to a web site. Thanks for visiting by blog.
– Louis
Small Business SEO
June 28, 2010 at 1:31 am
I agree that search engine optimization is not rocket science. The white hat vs black hat SEO debate is very interesting to me. I know people from both sides of the spectrum and sometimes wonder if the deceitful practices are even worth it. It seems to me that both techniques are time consuming. It might be easy to run a rogue application that spams thousands of email addresses but quantity doesn’t measure up to quality these days. Quality back links and quality content go a long way. I think the best SEO is quality content that is formatted in a way that is search engine friendly. As long as you concentrate on that, you will eventually rank well for your niche. A SEO company can speed up the process by positioning that content and promoting it through web 2.0 services. There are definitely good techniques that will help you rank higher quicker but if you do not have the money in your budget to hire a SEO firm, a good DIY technique is to study your competition and produce quality content that reflects the services you offer.
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June 29, 2010 at 9:55 am
SEO is the active practice of optimizing a website or blog by improving internal and external aspects in order to increase the traffic the site receives from search engine, the highers your website or blog position in search, the better for your business and the more you sell.
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November 26, 2010 at 2:20 am
Tip for increasing your SEO on a page: name your photos with actual product names instead of just a generic label or number. This will give your page a better chance of being found by google and other image search engines.
Darin Cunningham
August 10, 2011 at 1:26 pm
Well, i do agree that Search Engine Optimization could increase company’s revenue. SEO requires hard work, patience and dedication. Don’t expect to see results in a day or in a month. Usually, it takes 3 months of hardwork to see results and when i say hardwork i really mean it. You have to spend 8 hours a day or maybe longer to achieve good outcome. Goodluck!
Jennifer Richard
May 7, 2013 at 11:48 am
Great post, every company want to promote the website. SEO is way to generate more income .many company using SEO services popularity and get top ranking in google.
santosh Kumar
June 11, 2013 at 1:28 pm
Superb articles. SEO is way to promote the website using the keywords. it is online marketing technique. customers find your site through keyword.