SEO doesn’t have to be a boring aspect of online marketing and there are ways to make SEO an extremely fun and interesting aspect of our online marketing campaign. Here, I’ll run through various techniques you can use to make SEO more exciting, both for your team and your clients or customers.
1. Link Bait
Link bait is a great way to get lots of new traffic to your website, which means new people are viewing your products and your services and meaning you’ll gain lots of links from people sharing the link bait on sites such as twitter and facebook. Link bait can be anything; so long as it’s interesting and original. An easy option for link bait is to embrace the new trendy “infographic” craze, people love it when interesting data is presented to them in new and aesthetic ways, so this is perfect for you if you have an awesome design team you can take advantage of. If making an infographic doesn’t sound like your cup of tea though, try making interesting videos or taking some great photos. Just make sure that whatever you make, people will want to share it and pass it on.
Another fun way to introduce some SEO strategy could be as simple as launching a fun competition. Make the prize something worthwhile (such as an ipad) and people will flock to your website to enter. You could also give yourselves an extra push by saying that if they share your competition with friends (on facebook or twitter) then they get another entry. All these links and visitors will make a huge difference to your SEO.
3. Interesting Content
Investing in some interesting and professional content is another great way to improve your SEO – get your team to write articles about their jobs and their industry and things that they’re passionate about. It’ll raise their professional profile (which is awesome for building the strength of your company’s reputation) but it’ll also guarantee you attention from search engines. When search engines crawl the web to assess your website they look for original content that has key words and links – by getting your team to write your content and update every few days, you’re keeping the search engines happy. Also, interesting content keeps people coming back for more!
4. Video Campaigns
Video campaigns are fantastic when they’re successful. Make it funny, informative or just plain random – but make sure you link it over to your website. When the video goes viral and people start sharing it, you’ll see the advantages almost immediately.
February 7, 2012 at 1:00 pm
Hi, Jon! Great article! So, everything reduces to creativity, ha? I mean, in order to make something fun (for others) you need to put your imagination to work.
February 7, 2012 at 9:23 pm
Thanks for this useful tips!
February 8, 2012 at 2:55 am
Great tips. I can say first hand the contests are an awesome way to drive huge amounts of traffic to your site and also build a lot of backlinks as well that will help your SEO for a long time after the contest is over.
February 8, 2012 at 9:22 am
Hi Jon! interesting contents is one of the fun ways that can make your SEO in top page.
February 8, 2012 at 10:51 am
Video campaigns are becoming more and more popular because of their great number of privileges and opportunities.
February 9, 2012 at 12:57 am
Interesting content is the best for me because people are more interested to visit and come back again if they find your site interesting. By the way such ways are great thanks for sharing!
February 9, 2012 at 4:30 am
Contests are a cool and fun way to get loads of links. It is probably cheaper than hiring a company to make those links for you. And it’s totally white hat. Although I think it’s a bit similar to buying links.
February 9, 2012 at 11:47 am
Hey,Great tips. I haven\’t tried yet but will look into it for sure. Thanks for sharing important blog with us.
February 10, 2012 at 4:45 am
Starting and creating competitions is good and another good way to build some back links and exposure is to sponsoring contests. If you join the right contest the benefits can be massive.
February 10, 2012 at 5:42 am
Content is king of seo. Only capable writers must be allowed to try their hand and being relevant with your business is necessary to generate traffic on your site. Because people visit blogs and reads article to get unique information of related business. If you post irrelevant content it really harms your blog traffic and disturbs your visitors.
February 10, 2012 at 5:42 pm
Interesting and unique content should be definitely on the first place, to my mind
February 15, 2012 at 11:06 am
If you want to pull members from SEO first your site must be visible from SEO’s. You can target a particular keywords and optimize your site on it. You can learn a lot from these forum on how to do that but it takes time.
March 8, 2012 at 8:13 am
Interesting and unique content is always best. SEO’s and search engine always prefer unique content. When we submit interesting content on top sites we can not only get quality backlink but also capture the reader attention. It is also a fantastic way to improve our online visibility among the wide audience and to increase our ranking.