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Importance Of HTTPS Utilization In Ecommerce

Importance of HTTPS Utilization Across the Internet

Secure communications conventions such as TLS or HTTPS have been widely adopted as network security language across the internet, providing access to deep personal information, product purchasing schemas or even just to provide an overall safe browsing experience.  Since HTTPS uses transport layer security and secure sockets layer technologies to enable privatized browsing experiences, proprietary measures for utilizing the protocol have been set as standard by both programmers and servers.  Using X.509 digital certificate signatures, HTTPS communicates with receiving servers to request authentication of websites being accessed and, should the browser not have adequate security through ports 443 or 80, the page returns as ‘inaccessible’.   We’ll now dive into the world of hypertext transfer protocol secure.

Brief History of HTTPS

Originally developed by Netscape programmers in ’94, flagship browsing tool Navigator was first in line for usage of secured HTTP pagination.  It initially used SSL technology and since adopted transport layer security protocols since RFC 2818 standardized HTTP over TLS circa 2000.  When RFC wrote the rulebook on correct implementation of HTTPS both server-side and client-side, URI’s were the primary target for proper formatting. Today, HTTPS is nearly all TLS communications via Port 443 and is written into browsers and server software rudimentarily although SSL technology still assists in keeping the entire browsing experience safeguarded.

Many programmers disavow changes in security simply because extra steps are involved with making browsers more secure and less susceptible to malicious threats.  HTTPS is perhaps the only saving grace for internet surfers to enjoy privatized communications or shopping along with secure sockets layer technologies.  Since basic hypertext transfer protocols will not indemnify connections between server and browser alone, having extra protection while online is necessary – and goes without question.

When speaking of securing various platforms, even adult industries like Bang You Later have seen increased conversions by securing their adult video site.  While streaming thousands of videos daily may seem arbitrary, hijackers could easily steal connections, payment information and the likes. The adult mobile market is growing so quickly that there are now sites promising a new turnkey businesses started right from home yet HTTPS protocols are even necessary in the mobile marketplace as well. Bang You Later has a firm grasp on the growing adult mobile market, but needs to stay on top of technology to maintain its competitive edge which requires proper implementation of e-commerce gateway ‘handshakes’.

Along with HTTPS implementation come three unique guarantees which this language purports to end users.  They are:

  • Integrity of data which is commonly the central focus of hacker intrusions; this integrity is perfected through MAC, or message authentication codes, and only connect browser with servers.
  • Complete data confidentiality meaning that potential port ‘listeners’ or browser hackers cannot clearly make out what the encryption methods are between HTTPS channels.
  • SA, or server authentication, simply means that your browser is actually talking to the intended target page and not intermediaries or hijacked areas.

Deploying HTTPS Properly

Since simply hypertext transfer protocol communications have been long proven insecurely built and deployed, HTTPS has nearly two decades of potent protection under its tutelage.  From conceptual standpoints, there’s an actual systematic method for programmers to properly enhance their servers, browsers and websites in general to allow for smooth transitions and encryption between ports and HTTPS codecs.   Of course, then Firesheep was implemented to basically ‘scare’ social media giants by sniffing unencrypted cookies from vulnerable users and assuming their login credentials – done through HTTPS and VPN hacking.  Therefore, some rules have been implemented and adequately changed to adhere to private networking while still using HTTPS as the proprietary mode of server-browser communications.   Here are some exclusive methods of correctly using HTTPS in applications to avoid potentially egregious mistakes:

  • Secure origin of authentication request using cookies which aren’t broadly scoped.  The wider you set your cookies for authentication, the easier leaks could occur and cause unneeded breaching.
  • HSTS, or HTTP with strict transport security measures, should be deployed as an extension for browsers so fully HTTPS is announced without forcing users to redirect to secure pages.  This extension seamlessly integrates into normal .htaccess files on servers and browsers alike.

Of course, many threats or security leaks are usually plugged with SSL or TLS enabled in IE, Firefox or Safari; one cannot help, however, when receiving servers haven’t secured their information.

Written By

Posted by Greg Henderson, an Internet Marketer and SEO Associate for a cell phone lookup site, and an find an email address site



  1. candice michelle

    January 2, 2013 at 6:40 am

    wow! This is very interesting post! Really love the way you post here. Keep it up!

  2. Johnny5

    January 2, 2013 at 7:21 pm

    Recently I spoke with a web consultant, and he suggested that even though I was collecting credit card information at my site, I should use https as it give the sight more credibility to nervous users.

  3. Kelly

    January 8, 2013 at 5:48 am

    I had no idea that it was this significant, I always thought of it as just another computer thing. It’s good to read up on information like this, thanks for sharing!

  4. Stacey

    January 8, 2013 at 9:47 am

    Interesting facts you got here. I’ve never known about this till today. Thanks for sharing!

  5. Kristine

    January 8, 2013 at 10:23 am

    I had no idea about the importance of HTTPS in my site. Thanks for sharing this bit of information.

  6. Sandra

    January 10, 2013 at 5:33 am

    Wow! This is definitely new information to me. Thank you for letting us know about it. Looks like I’m not the only one.

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