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How To Reduce Your Website’s Bounce Rate

Bounce rate can be defined as a percentage of the visitors who come to your page then do not go to the others just within the same site. Well, it can be said as the mortal enemy of every website since it can be very costly as well as frustrating, most especially if you have invested your money and time into the SEO and paid the ads just to get visitors to your site.

Although, there can be high bounce rates most of the time for the web sites, well it is not entirely that bad in some aspects. And here are the tips on how to reduce a website’s bounce rate:

Ad Placement

The advertising that is too close to the site navigation can cause the visitors to click accidentally, forcing the visitors to leave the page, either accidentally or merely in frustration. If there are a lot of ads above the fold, then it means that the readers have a lot more to be wading through before even getting to the heart of the site.

Good Contrast

Absolutely, no one will be staying on a site that they cannot read. Having a good contrast is the easiest and biggest way in increasing the accessibility of your site and making those important content easier to focus on and find. A good contrast is a powerful tool to direct the reader’s attention to where you want them to go.

Easy Navigation

Users would really like to find right away what they are looking for and appropriate navigation as well as category menus can really help. The navigation should be clear, prominent as well as easily accessible. You should avoid the drop down menus and provide alternatives because these are not accessible to the touch devices. If the site has a great amount of content, you can include a site map and a search functionality to help the visitors find information that they looking for easily.


You should make the call-to-action item easy to find as well as descriptive. You can consider for example, the main difference between the vague term “Learn more” versus a more descriptive term “See the list of the product features”.

Minimal Animations

The pop ups can really be annoying and it really is distracting for the visitors of your website. You should keep the animations on your website at a minimum and as much as possible, avoid serving disruptive fly outs as well as audio ads. You should treat your users with respect, allowing them to use the site for its real purpose through presenting an organized information.

Content Management

While improving your content is an imperative, it is also bound to have good management as well. Keep your posts in easy-to-read chunks of paragraphs; long articles can be divided into two posts or even a series of posts.

It’s also a must to get your article placed with subheadings to easily digest the information. Attractive images that go well with your post can help users or your site’s visitors to stay longer on your website. Appropriately link your pages to supplement or support your article.

Website Issues

You can use responsive themes so as to cater the other types of devices that is used to go to a certain website design, then banking on the page speed and the other technical stuffs. And depending on the functionality, purpose and complexity of your website, there can be multiple versions for the web as well as the large screen that can be needed.

Written By

Alexis Trinidad is the Outreach Commander for Martin Lindstrom, one of the world's best branding presentation and bestselling author of Brandwashed and Buyology.



  1. Maja

    December 3, 2012 at 3:11 am

    If use videos on our blog, it will be more effective to reduce the bounce rate of our site. Long and interesting articles are also milestone in this regard.

    • Alexis

      December 3, 2012 at 9:56 am

      True! I learned that from some of the brand workshops I attended to. One speaker said that we should invest in content with context. Not just some 500-word article that everybody knows about.

  2. Sarah Park

    December 3, 2012 at 6:36 am


    Very useful post! Now, I already have an idea why I am having quite a number of bounce rates. I guess I should be more careful with my ads.

    • Alexis

      December 3, 2012 at 10:00 am

      I agree Sarah. Watch out for the ads and consider the user experience of your readers in designing your website. It’s one of my brand ethics that I should consider my readers first before being overly-fancy myself.

  3. Jeff

    December 3, 2012 at 9:05 am

    Well, if you have a relatively close niche and your topic is close from each other, chances are people will stay longer on your site. It’s also important to keep your topics interesting as possible and your post title eye catcher as well.

  4. Joseph Admin2

    December 3, 2012 at 11:50 am

    With regards to content, it is important to have quite a few to keep your readers on site. For example, if there are not enough options for a reader to go through he or she is less likely to stay on for a long time let alone return. Similarly, making these content easily accessible is also important. That, perhaps, is one reason why WordPress is good for bloggers as plugins such as the ‘related post plugin’ makes this possible.

  5. James Smith

    December 4, 2012 at 6:43 am

    One of the best ways to reduce bounce rate is i.e., you have to make visitors more engaging with your website- by providing relevant content, useful links and learning resources etc.

  6. Smith

    December 15, 2012 at 5:45 pm

    As I know high bounce rate is very bad for a website ranking in Search Engines specially in Google. Google considers the time spending of visitor after sending to a page.
    This article will really help rest of us! Because, resorting these ways, One can be able to reduce his/her site’s bounce rate.

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