There needs to be more than just a website. You need to ensure that your website is so engaging visitors keep returning. Having a website that no one visits won’t do your business any good.
An engaging website helps your business stand out from the crowd. When potential customers see your company’s logo and name in search engine results, they’ll recognize your brand immediately and click on your site.
Here are six tips for creating an engaging website:
Write User-Friendly Error Messages
Many websites display a generic error message on the page. This issue made me think that it can be difficult for users to know what happened and how they can fix it, affecting their engagement on your pages.
An excellent way to handle errors on your site is to provide a more detailed explanation of the problem and direct users to a solution. For example, if someone types an incorrect email address to log in, your site should tell them why it’s invalid and offer suggestions for fixing it. This gives them the knowledge to resolve issues as they browse your site, which allows them to move forward.
Make Your Website Mobile-Friendly
When it comes to mobile-friendly websites, the first thing that comes to mind is that their pages load faster on the small screen. But there’s more to it than that. A mobile-friendly website can help improve your company’s overall search engine ranking and make it easier for visitors to find what they’re looking for.
Designing a mobile-friendly website means creating a responsive design that automatically adjusts its content and layout based on the visitor’s device so your site is displayed properly. This helps increase engagement because visitors won’t need to reload pages or wait while images and videos load to see them. Instead, they’ll be able to view everything right away—even if they’re using an older or slower browser.
Include Concise Copy
Lack of interesting content can be one of the biggest reasons people aren’t returning to your site. You want visitors to stay on your site as long as possible, so they can learn about the products and services you offer in an easy-to-understand format.
When writing copy for your website, ensure each piece of content is concise, with 900 words or fewer. You can also use subheadings to break up long paragraphs into smaller sections that are easier to digest. This way, your readers can quickly scan through your pages without spending too much time reading everything from start to finish.
Use Social Proof
Social proof highlights the concept of people making decisions based on the behavior of others. This can showcase the success of your company both online and off. So, when you add social proof to your website, it shows visitors that you’re a trusted brand and that others have already taken the time to post about you.
You can include testimonials, case studies, and customer reviews when adding social proof. This will help build trust in your brand and provide additional value for potential customers looking for credible sources of information.
Add A Contact Page
It’s easy for customers to leave when they don’t know whom to contact with questions or concerns about their order and other information. But having a contact page on your website will help them get in touch with you if they need help or want more information about your product or service.
When including a contact page, you can provide a phone number and email address so customers can quickly get in touch with you. In addition, you can give them the option of sending an email directly without having to fill out another form. This way, more sales will result from potential customers reaching out now through your contact page instead of filling out additional forms elsewhere on your website.
Additionally, you can also add a live chat widget in the bottom right corner of the page, so you can provide real-time assistance to existing and potential customers alike.
Add High-Quality Visuals
Another way to make your website more engaging is to add high-quality visuals. Your website should have a strong visual appeal. This helps encourage your visitors to stay on your pages, reducing bounce rates and boosting conversion rates.
You can start by looking at other websites and checking what they’re doing right. Consider hiring a designer or someone who knows how to design and create professional websites. The goal is to find out what makes these websites successful and figure out how you can incorporate that into your site.
You can also look at other websites with great content but poor visual appeal, or the other way around, for comparison. That way, you’ll know what to adopt or avoid when designing or redesigning your own.
Designing a website is the more accessible part of building your online presence. The real issue is in trying to get users to visit it and stay on your pages longer. Thus, you must make your website engaging to encourage users to keep browsing and returning.
With these six tips, you can boost the engagement rate of your website. This can help you convert more leads to loyal customers, giving you a competitive edge.