For any blogger, the most important resource you can have flowing into your website is traffic. Alongside finding the right SEO training course to help you understand how to actually rank your blog effectively, you need to have a genuine plan to follow in terms of how you will start moving your blog forward. It’s all well and good understanding the theory behind how to make your blog rank well, but you need to be able to turn that into genuine actions to get the best results.
To get these results, you need to start moving up the ladder on Google’s Blog Search function. This will help you index a variety of blog posts by using XML feeds, rather than the typical html page that would normally be ranked. This gives you a chance to be ranked in with any blog that is publishing a site feed, making it easy for people to hunt down opinion and facts they want to read about through independent blogs like your own.
The way that the rankings work on here, however, is a little bit different from traditional SEO; therefore, you need to able to adapt to this new style of blog ranking. Here are some of the main factors that can affect your ranking with the Google Blogs engine;
Positive Ranking
- The amount of clicks you receive from every given search
- Receiving outbound links from blogrolls, or bloggers who have influence and trust within their own communities
- Receiving outbound links from third-party sources such as mailing groups and discussions
- Tagging each post in a relevant category
- Your PR, or Page Rank; this is determined by the quality of the links to your blog
- The level of feed subscriptions that you have from various feed readers
Negative Ranking
- Having links to just one other website – this is a red flag for Google, and can have your website brought down the rankings instead of up
- Content that varies in relevance from the links; if you are in the body building niche and have links to a gardening website, you will probably struggle to get people interested in clicking through
- Duplicate content
- Spam content and blacklisted words that typically appear in spam blogs to try and manipulate the rankings
- Posts that are identical in length/word count
- An overbearing amount of advertisements on-page
- The location of your advertisements on-page
All of these factors will combine to make sure you need to work harder to get your blog ranking effectively. To do this, you need to start looking into finding the best SEO training course; a good place to start, for example would be ClickMinded.com. They provide a wealth of resources on how to get the best SEO training and nail the hardest practices involved.
