Social media is a common platform for all businesses. Whether, it’s small, medium or large scale business no matter. Whoever uses social media very effectively can succeed in their business. Many might have heard about the success of many big brands like Ford, Reebok and so on. One of the main reason for the success of these brands is due to their effective social media marketing. Social media websites like Facebook, Twitter and Google+ allow businesses to share their messages with their fans and followers free of cost. So, if you are a small business owner then it is the right time for you to use social media websites for marketing your business. Below we are going to see how to use social media websites for business.
Know Your Customers
The first thing which businesses have to do is to know who their end-users are. This will help them to target their end-users accordingly. For example, if the target-audience are in the ages between 25-35, then the businesses has to share posts which are attractive to those age users. Usually, people between those ages frequently use social media websites like Facebook and Twitter. So, if a small business uses these websites, they can be targeted very easily.
Always Be Active On Social Media
Most businesses fail to update their social media websites regularly. This will result in less interaction between end-users and the business. In order to be more active on social media websites, businesses can like their followers post and comment on others or simply share user comments. This will increase the engagement level between the business and its end-user.
Participate During Peak Hours
Sharing a post during peak hours is also very important. This is because during peak times most users will be online. So, if you share information in this period it is more likely to reach most users as well as increase your engagement level within a short period of time.
Share Interactive Posts With End-Users
Statistics tell us that nearly 50% of posts that have been shared on social media websites are not very interactive. This won’t help businesses to convey their messages effectively to their end-users. So, companies can create marketing materials like infographics, video, PPT, PDF and so on rather than dull static messages. Sharing these type of messages will improve engagement as well as interaction between the company and its end-users.
So then, try to follow the above-mentioned points in order to use social media very effectively for your business. Goodluck!
September 16, 2013 at 9:49 am
Really useful post. I agree that social media marketing is really important nowadays, but many businesses tend to overuse social media trying to reach more customers. I think it’s more effective for a company to focus its strategy on a single platform mastering the techniques you shared above in order to engage more audience effectively.
Keep up the good work!
September 17, 2013 at 9:14 pm
Great post! I think most business owners lack in the “keep active” part. It is time consuming and something that needs to be used daily.
I think the big issue is most businesses are thinking about themselves when using social and not their customers/potential customers. You have to give, before you receive. It also takes time and most business owners don’t want to hear that.