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How to Grow your Handmade Crafts Business

Selling handmade crafts can be very exciting. There’s a real sense of satisfaction knowing that people are happy to pay for your handmade goods. But the next step is growing your business to turn it into a career. Below, we explore how you can develop your handmade crafts business.

Utilise different platforms

There are plenty of different websites where you can showcase your goods, and it’s best to make the most of all of them. Etsy, Depop and Folksy are all some of the most used platforms where customers search for handmade crafts. Once you feel confident enough, you can even consider creating a website of your own where you can show off your crafts without any other competition!

Attend craft fairs

Craft fairs can also be an excellent way of growing your business. Search online for any local fairs where you’ll be able to set up a stall. At a fair, you can advertise your wares in person and make some sales on the day. Just ensure you set up a vibrant, eye-catching stall that will encourage plenty of customers to take a look. From there, if you’re successful, you can spread brand awareness: hand out flyers and leaflets with your business information to retain customers even after they’ve left the fair.

Social media marketing

Social media can be an excellent way of building awareness for your business and reaching out to more potential customers. Pinterest is an important platform for handmade crafts because you can show off plenty of different pictures of your goods amongst like-minded people. Instagram and Twitter are both also worth spending time on to grow your audience. It can feel daunting at first trying to get to grips with these platforms, but with a little practice and guidance, you should be all set to succeed.

Get your items into boutique stores

One of the biggest steps your business can take is by having its items stocked in boutique stores. It is important to note that this can be a tricky process. Stores will be thorough about what they want to stock. As such, you should carefully do your research. Try approaching stores that have similar values and styles through their range – you want your crafts to complement their shop. On top of this, you should focus on professional packaging to give your goods that extra boost when you’re carrying out sales pitches.

Growing your handmade crafts business can feel daunting. But there are ways of turning this from a hobby into a career. By using different platforms, attending craft fairs, carrying out social media marketing and approaching boutique stores you should see your business grow.

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