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How To Filter Through Unwanted Apps

Apps, apps and even more apps. Whether it’s on the the App Store, Google Play or Windows Phone Store, there are an astronomical amount of apps available to be downloaded for smartphones or tablets everywhere – Apple recently hit 50 billion downloads.

It was reported in April that Gartner projects global revenues from app stores will increase by nearly two-thirds (62 percent) for total industry revenues of $25 billion. Many experts correlated the increase in smartphone purchases with app downloads and the trend suggests it will increase as more of the global population acquires smartphones and downloads even more mobile applications.

One study found that more companies are adopting both mobile smartphone technology and the apps that come with it. The Vanson Bourne market research firm conducted a survey and discovered that 95 percent of enterprises have employees using both smartphones and apps, 92 percent see the technological adoption and upgrade as a means to gain a competitive advantage and 45 percent utilize mobile apps to interact with their customers.

unwanted apps

Airomo is a private firm that works with app developers and publishers in promoting mobile apps in a cost-effective manner. Established in December of 2010, the platform Airomo designed, known as the Appcurl, also gives mobile and tablet users the opportunity to discover apps that match their wants and needs. Essentially, it is a mobile app search engine.

The Appcurl, which was recently launched for the Amazon Kindle and the Barnes & Noble Nook tablet, contains an array of mobile, web and social apps and facilitates users to locate apps utilizing various methods to correlate with their mobile and online social routine. It has been described as a “transformational tool” that enhances the user experience as they can quickly find, buy and download the respective app.

“In the Appcurl Explore Interface, the users are presented with a simple but visually explanatory list of apps and controls to interact and modify the list with the users likes and preferences,” explained Ihor Mysak, Chief Architect at Airomo, in a statement. With this engaging interface, the users can spend hours combing through millions of apps without getting bored.”

An important function of Appcurl is that it offers independent, reliable and unbiased results for the numerous apps that are difficult to find in the first place. It is available for various devices, such as the Android, and will be obtainable for forthcoming technologies.

“Along with its integration of social media, Appcurl offers real-time intelligence about applications that may be of interest to me, broadening my perspective about the very things that can make using a smartphone or tablet more relevant,” said Michael D. Shaw, a biochemist and columnist, in a press release. “This breakthrough – and it is just that: a technological breakthrough – is a must-have resource for users of mobile devices, period.”

On the Airomo website, users immediately can explore apps, search for games, locate users, manage your devices and define your settings. Although the webpage is basic, it consists of a low of power for all of your app needs.

Written By

I am a Senior at the University of Texas majoring in Consulting & Change Management.



  1. Frank Cern

    July 17, 2013 at 1:42 am

    An app search engine is a good idea, no one wants to manually filter through the thousands of apps out there today.

  2. Rohit

    July 20, 2013 at 9:19 am

    thanks for introducing me with the app search engine Airomo, very innovative and a great idea..,
    btw nice article. 🙂

  3. Zachary Creach

    July 22, 2013 at 7:58 pm

    Airomo was the first company of its kind that I came across. It has proved to be extremely helpful in getting the apps that I REALLY want, not just the top rated apps. Definitely a great tool.

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