You’ve probably been on hold with a company and noticed that they have a pre-recorded message playing while you wait. These on-hold messages can be quite effective at keeping customers’ minds off the time and helping them feel more at ease. But did you know some companies take on-hold messaging for business to the next level by creating custom messages for their clients? It’s true!
Creating customized on-hold messages is possible and incredibly simple if done correctly. Here’s how:
Select The Best-Automated Message System
When selecting an automated message system, there are several key considerations and best practices for on-hold messages to keep in mind.
It Should Be Easy To Use
You want a system with all the features you need, but it must be simple enough to figure out how everything works. Choosing an intuitive product will make setup a breeze and ensure that everyone on staff knows how to use it properly.
It Should Be Affordable
The goal here is not only for your business’ automated messages to sound professional but also to give listeners an accurate impression of what kind of company you run. But, of course, it can’t happen if you’re spending enough money or being charged exorbitant fees every month (or year). The last thing any small business wants is for its marketing budget to take up half its profits! So look for an option that gives users powerful tools without draining their accounts dry every month (or year).
Prepare And Organize Your Script
Before you begin recording the script, you must realize that you’ll want to prepare and organize this message. The following considerations are vital in creating an on-hold message: Use a professional-sounding on-hold message script. Using professional terminology will make your message sound more official and reliable.
Be concise and direct in what you say. Your customer doesn’t want to listen to a long, rambling spiel about how amazing your product or service is; they just want the facts! Make sure everything is clear and concise before recording so that nobody gets confused or bored while listening on hold!
Stay consistent with branding guidelines across other marketing channels (website, social media profiles). Customers should be able to identify with who they’re listening too as soon as they hear them speak on hold as well – make sure there aren’t any discrepancies between this channel’s messaging vs others!
Record A Professional On-Hold Message
An on-hold message must be carefully written and recorded to ensure it is effective. Here are some tips for creating and recording a creative on-hold message:
- Research your audience before writing your script to know who will listen. It will help you determine what kind of tone and language your audience expects from your company’s messages. Keep it short and sweet. Most people don’t want to listen to an endless spiel when on hold; they want specific information quickly to get back to what they were doing before picking up the phone. So your script should be at most 60 seconds in length.
- Don’t read off a script. You may think that reading off a script will save time, but it’s much more difficult for listeners than speaking because pauses between each line make it sound unnatural and robotic rather than friendly and engaging like someone talking.
- Record your message in a quiet, professional environment. If you have the option of recording at home or in the office, choose the latter. Use a good quality microphone with plenty of options for sound level adjustment (i.e., compression). Record your message at the highest possible quality — this is important because an on-hold message that sounds like it was recorded on an old cassette tape will be distracting to callers and hurt your business’s overall brand perception.
- Practice every sentence until you are comfortable with it before moving on to another one (or simply read through all of them once for practice). Don’t worry about mistakes — just focus on getting each part right so that when you come back later with fresh eyes, there won’t be any surprises when reading from the script!
Play Music While The Customer Is On-hold
Music is a great way to set the tone for your on-hold message. It is used to reinforce the brand or help create an environment more conducive to engagement with the message. If you’re having trouble deciding, consider whether or not you have used any music in your marketing campaigns and see if those options are available for purchase. The same goes for music clips from YouTube commercials, which may also go on hold messages in some cases.