Did you know that Orlando is considered one of the top US cities to start a business? The Florida city, which you might know as a wonderful travel destination because of its Disney attractions, also offers a favorable environment for businesses and startups.
Orlando was also ranked #9 on the list of Inc.’s Surge Cities which facilitate the highest economic momentum for startups. Considering the city’s thriving business climate, we can safely assume that it also offers very tough competition for budding entrepreneurs. To stay on the top of their game, businesses in Orlando need to take proactive measures and work on improving their content marketing strategy.
If you run or are planning to run a local business in Orlando, you may want to first attract the local city audience. Orland is a regional events capital, which hosts several sports, musical and cultural events every year. Some most popular events include Earn Rewards with Miles, Dr. Phillips Center Front Yard Festival, Thanksgiving, etc. The city welcomes almost 1,000 new residents every week, for the past 60 years! So, you can do the rest of the math.
Want to attract the masses? Want to gain instant fame and popularity among the locals? The secret to enticing the locals in Orlando to take an interest in your business is to create content that’s striking, relatable, compelling, and newsworthy.
According to a report by Content Marketing Institute, about 88% of marketers deploy content marketing strategies to promote their services or products, while 76% stated that they plan on creating more content in the subsequent years than they did earlier.
Optimize Content for Local SEO
Local SEO is an effective strategy for small-scale businesses and service industries. By focusing your content on local news, events, and trends you can not only narrow down your competition but it will also help you in coming up with better keywords, that are popular in your service area.
The most important things to do here are making your website more user-friendly for iOS and Android users and localizing your schema markup.
Microsoft sponsored a survey, according to which only 17% of marketers implement schema markups on their website. However, the practice of incorporating structured data on a website informs search engines about the focus of your content and your geographic area. While this strategy may not directly affect your ranking, it can surely increase your webpage’s relevancy to the local keywords you want to target.
When producing content, make sure it’s relatable to the current trends in your local region. If the people near you are waiting for a special event, you can relate your services to attract them. Try to add such information, also in your meta title and meta description.
Local Content Ideas
A majority of websites, don’t focus on creating localized content, social media influencers and news stations highly implement this strategy. You can also attend community events and interview people to identify your target audience and learn about their preferences.
By conducting face-to-face meetings with your customers you can learn about their search terms and conduct audience analysis by using Facebook audience insights. This will help you learn about their psychographics and demographics and craft your content accordingly.
For landing pages or blogs, you can also follow the given ideas:
- A write-up on a local event.
- Creating business-centered blogs
- Piggybacking local news stories
- Sharing your take on recent events happening around
- Content unique to your area, such as, “How to start a real-estate business in Orlando.”
- Answering local searches, like, “Upcoming events in Orlando”
- Producing local media coverage
Arrange and Participate in Local Activities
To stay on top of everything that happens around you, you need to become active in your community. This will help you post a first-hand report on different news and establish authenticity for your business.
- Host local events in Orlando, and stream them live on your YouTube channel and/or website
- Attend local events. meet with people and communicate with them to learn about their interests
- Sponsor local events to increase your brand awareness
- Guest posting on popular local blogs
However, always remember that you don’t just need to improve your ranking, but also want to establish your brand as a local community leader, which is why you need to fay more focus on strategically positioning, publishing, and promoting your content on different social media channels.