Necessity Of Responsive Emails
One can easily understand the need for responsive email, if he has ever tried to access a fixed-width email on the mobile device. Multi-column layouts appear zoomed-out such that the fonts are reduced to the point of illegibility. Readers may zoom in, but it requires constant scrolling left-to right and back to read the entire content, which is quite irritating.
Also, the links appear too small and congested, creating difficulty for the users to touch on the mobile device to go to the desired web page. We all know that user experience is must in this competitive internet world and should be ensured to avoid heavy losses. Thus, responsive HTML email has been included to provide a great user experience.
Responsive Design Basics To Be Taken Care Of
A few basic things remain same for all sorts of responsive web design, as they ensure excellent user experience. A responsive web design usually includes single column layout for better understanding and use of uncluttered formats to avoid any kind confusion for viewers. In addition, the website content should be short and to-the-point as nobody likes to waste time on useless stuff.
Use optimal font size and make sure that the tappable target area is of standard size. The layout must be in accordance with vertical hierarchy and ensure that images are placed carefully. Hierarchy should be such that the most substantial things are placed above the others as we are allowing people to use the important aspects with a choice to ignore the things that are less important.
How To Start With Responsive Email Design
If you are not interested in starting from scratch, the initial step has already been made easier with simpler coding due to the presence of optimal HTML email boilerplates. Also, they make sure that your email designing is exactly as expected and you can easily follow the tips specified in the formatting. The first step involves setting the DOCTYPE and the default used by HTML and Gmail is XHTML 1.0 Strict doctype. The next step consists of working with images. Boilerplates helps you with the simple default changes including resetting the borders to 0 and provide useful tips that assist you to work with the tables making work much easier for you.
Once the coding and formatting have been completed, one needs to focus on Call-to-action or buttons, which are of great importance in marketing email. There are a few guidelines that must be taken care of, while designing a responsive HTML email. Buttons have always been of greater significance in responsive design as the navigation area in mobile devices is quite low. So, the buttons should be clear and large enough to be pressed conveniently so that the user may not face any trouble.
A number of companies have now adopted responsive design for their emails. Also, various responsive email conversion service providers are available online, who render all these services including responsive email templates, custom email newsletter designing and others to make your email more efficient and result-oriented. If you want to boost your online trade globally over the web by earning healthy revenues, then nothing will be better than adopting a responsive email design.