In today’s mobile-driven world, a customized mobile app can work wonders for companies irrespective of their size and business model. But then, as the App Store is flourishing with over 2 million apps, enterprises may find similar apps. The surge in the number of apps on the app store has intensified the competition, and the only way to excel is to offer a pleasant user experience along with all the necessary features and attractive user interface (UI).
In other words, a mobile app development company needs to take care of both UI and UX to make an innovative app for corporate clients. There are certain UX and UI design aspects to be taken into an account while developing a bespoke app.
In this article, we will keep our focus on the UX design. It can act as a driving force for customer conversion, however, many companies fail to implement the UX design strategically and effectively for delivering new values to their products or services. As people become more and more dependent on mobile apps for performing their daily tasks, the UX goes beyond the interface and a user-friendly design.
These days, UX designers remain busy in maintaining the subtle balance between must-have features and trends. As the mobile app developers and companies emphasize more on the user experience to ensure their app’s success, it is interesting to jot down nine mobile app UX mistakes one should avoid.
#1. It is one person’s responsibility
The mobile app design requires collective efforts. Entrepreneurs, as well as all the professionals associated with the app project, should be involved in creating a visually appealing and seamlessly performing app design. The team works on a common goal of providing a pleasant user experience and they can deliver it ultimately in a tailored business application.
If we think that the UX design is a designer’s or development team’s responsibility, it may lead to a design that excels in performance but lacks in retaining the app users due to the complexity that is irrelevant to the business model. On the other hand, the involvement of the entire team can enable you to leverage the benefits from the expertise and experience of every team member. It is easy to implement a holistic approach from the beginning of the app development process by putting the team’s efforts in making a UX design.
#2. It is necessary for the first stage only
Developing a UX design is an ongoing process. You should change the design on the basis of the user’s feedback regularly. It is very important to know what your users want and you need to keep the design changing accordingly.
It is better to come up with a beta version of your mobile app. It helps you validate assumptions through testing your app with initial users. You can also go for a prototype of MVP (Minimum Viable Product) to ensure that your app is capable of getting a good response. It ultimately increases the chances of your app’s success. It is advisable to come up with a simple app design in the beginning and address the user’s wants gradually. Uber, Snapchat, and other highly successful apps are examples of evolving user design as they kept on implementing the user’s requirements in the design.
#3. It is just a design
A pleasant UX design can draw the attention of thousands of users. A mobile app is about providing a solution to the user’s needs while enabling companies to connect with them. Here many companies struggle because of neglecting the importance of UX design. A greatly created UX design can provide a meaning to the users in line with your business. Such a meaningful app can resonate with your users’ needs and therefore, it can get a good response.
We have come across several apps with the aesthetically pleasing design but they are failed to connect with the users. It is because these apps fail to help them achieve a goal and feel the part of a popular brand. The UX design is the midpoint of acceptance and rejection for your application, and therefore, it deserves more attention.
#4. It is made for the company
Let us start with an easy question: Do you make an app for your company or for your customers? The development team always builds an app by keeping the end users in mind and you should also do the same. The UX designers always give preferences to the user’s needs to come up with an appealing app
You need to understand that you are developing an app for a set of users who have specific requirements and problems. This is known as a user-centric design approach. Your app design and development team needs to keep this approach in mind throughout the app development process. It can help them make an app that is most suitable to address the user’s needs.
#5. It should be in line with other similar apps
Is it necessary that your app’s UX design is identical to the similar apps available on the market? The answer to this question is- No. The reason is obvious- your requirements and business model may not the same as that of your competitors. The imitation is always dangerous as customized app solutions that work for one company might not work for your company.
It is better to do a proper research of rival apps and learn how they have addressed the requirements. Also, you can find the loopholes and integrate their solutions to get a competitive edge. It is good to provide something new to the users, be it in the form of appearance or performance, your app needs to be innovative. Though there is no sure-shot formula for a successful app, market research, trend analysis, and user’s behavior analysis can help you offer a great app with excellent UX design.
#6. It is better to give too much content
Your users need information, not knowledge! Too much content on the first screen can baffle and frustrate the users. Even if you need content to guide the user through the application, it should be written in a short and lucid way. It can help you provide value as the user go through the app. The mobile app design should be responsive and interactive with minimal and relevant content.
But here is a catch: While making the content concise, you need to make sure that any important information is not missed out. You can make the content more interesting and interactive by using a question, statement, and other engaging elements. Though content is a vital aspect for an excellent UX, you need to make an effective content strategy to leverage its benefits.
#7. It should be complex to attract users
Good UX does not necessarily mean that it should have a fancy and overly complex design. Quite the contrary, the complex design can ruin the user experience as it has too many distractions and interrelated CTAs (Call-To-Actions). Your mobile app design can be attractive without any intricacies as well.
This does not mean that there is no place for animations or graphics. Your app can have animations to indicate something or to show the change of function. But, these animations are limited to a few activities and are sparingly used. Any business apps or daily activities apps do not require complex design or animations except for showing any special event or process.
#8. It should include many features
This is again one of the most prevalent misconceptions in the UX design domain. Remember, it is always meaningless to integrate many elements and features without understanding the app’s core audience. Too many irrelevant features can mar your company’s reputation. Let us take a real-life example: On visiting a restaurant, a menu containing every type of cuisine makes us happy. Though it caters to the requirements of every customer, it also creates a doubt in everyone’s mind about the restaurant’s specialty.
Similarly, an app is a representative of your brand identity. If it includes everything for all types of users, it will fail to please every user! It can end up in the user’s frustration. Apart from the user retention, an app design with too many features can create trouble in perceiving your brand. Instead, you need to focus on the unique value proposition that can make your UX design straightforward.
#9. It is the same as UI
Last but not least! Though people tend to consider these terms as interchangeable, UI is not UX. The mobile app design domain is thriving. The skill-sets and tools used for the UI are overlapped with that of UX, which has given a rise to the confusion. Though they are separate from each other, it is almost impossible to count them independent to each other. However, we can say that the UX design focuses on the user’s experience whereas the UI design deals with pleasing interfaces. It is necessary to utilize the aspects of both disciplines to develop a successful mobile application.
These nine mistakes can take your app away from the users. You need to overcome these mistakes to enhance the flexibility and user-friendliness in your app. If you want to make your app well-received among a huge audience, you should work on improving the user experience through a simple yet attractive design.
This is fair enough for now! A reputed iOS app development company can give you more insights about the user-focused design in a customized iOS application. If you think that your app idea has the potential to attract and retain the customers, the time is ripe to go for an enterprise-grade iOS application.