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How Custom Web Apps can Enhance your Business

Whatever industry your company belongs to, your main business goal is Revenue growth and Resource optimization. In the digital era, all of these can be reached through the digitalization of your business, which requires building mobile and web apps for your clients and staff. OK, it’s all clear with the mobile apps. But what are web apps, and how can they be useful for you? Let’s see.

Web Apps: Why not the same as mobile

Most people think that a web app is software that should be downloaded and installed, just like mobile apps. Not exactly! Web apps are opened in common browsers, similarly to websites, but instead of providing information only, offer some interaction and have some functionality.

From shopping carts and login forms to big CRMs — the world of web apps is huge. We all use them, and most of them are generic — created for various platforms and universal purposes. They are cheap and may fit many users, but choosing between generic and custom web app development for your business, the custom option wins.

Why Custom Web App Development wins

Custom web app development aims to build applications able to cover your specific business needs. It is not similar to traditional generic apps, offers better security, easier scalability, and many more benefits:

  • Security first: To reduce the risk of a data breach, custom web app development undertakes measures specific to your industry, while planning a web app.
  • Low and Easy maintenance: Web apps can provide updates in real-time for those employees/clients who need them.
  • Flexibility and Scalability: Custom apps can be scaled and changed right when you need them.
  • Seamless Client Journey: Web apps significantly improve UX and make your client journey easy to make existing clients loyal and attract new ones.
  • Operations Automation: Web apps minimize errors and improve your process efficiency.
  • Being first: The use of custom apps is the way to make your brand stand out of the box, make personalization deeper, and enhance engagement due to a great and unique design.

Do I need a Custom Web App?

It may seem that only specific industries need their web apps. The truth is — everybody needs them!


Automotive, Aircraft and other manufacturers aim to improve their processes. Custom web app development allows for reducing human error and ensuring the quality is good enough.


Financial organizations and banks use custom web apps to ensure clients’ creditworthiness, track internal operations safety, and collect and process every little detail of transactions.

Healthcare and Pharma

From Motor dysfunction checks at hospitals to real-time clinical records and convenient sales and warehouse management in Pharma. Custom apps aim for more accuracy and faster decision-making.

Retail and other Industries for General Marketing purposes

If you work with people, custom web app development is a must. It helps to engage clients more, build better funnels, generate more leads, and retain existing clients.

Custom web apps help to automate companies’ processes and use the data efficiently. All your business needs can be gathered in one app to bring maximum efficiency.

How Complicated it is to build a Web App

Custom Web App development is a process including several steps:

Requirements building and Initial preparations

First, establish an idea. Your ideas evolve into a detailed specification with app goals, features, and further plans. Once the developer is 100% sure that everything is clear, it’s time to start.

Design Creation

This stage is all about the preparation of the “outer” part of the app. Here you work over the functionality, design, create style guides and build a convenient UX to make your app easy to use and functional.

Tech Development and Coding

At this stage, front-end and back-end technologies are developed. The team creates the “core” of your applications and prepares the minimum viable options to test your future app.


Now your app is ready to be tried (and tested!). Make sure it works just the way you expected, eliminate bugs, and launch the beta version to check the UX.


After the launch, development doesn’t stop. To keep your app successful, you should track possible bugs, search for ways for optimization, and help users to use the app correctly.

In-house vs. Outsource

Another important step is a search for a reliable team. All these stages can be done in-house — choosing this option, be ready to gather a big team of developers, designers, UI and UX experts, testing teams, and more. Such a team requires a good separate office, full salaries for all employees, constant control, and a guaranteed expertise check.

Usually, custom mobile web development is cheaper and more efficient while outsourced. A thoroughly chosen dedicated custom web app development team can offer you more benefits compared to the in-house development:

  • Efficient resource management — this includes human, time, and money resources
  • Access to the best developers and experts
  • Easy scaling at any stage of the development process
  • Meeting your business priorities — and having more time for other important tasks
  • Quick launch (due to existing expertise and having templates for similar projects)

How to Choose the Perfect vendor

Choosing the outsourcing way, you may encounter some hesitations about the vendor’s expertise, work quality, and prices. No worries, just a few steps can help you choose the best vendor offering a custom web app development services:

Create a Detailed Project description

Asking for a price or an offer, provide the potential vendor with a detailed description. This will help a developer to make sure they can do this, and provide you with their best offer (in terms of price and development terms)

Calculate your Budget and Time resources

How fast do you want your app to be done? Check the offers and prices the custom web app development vendors provide and find your time-money balance. This will guarantee you choose the vendor that fits you most, and there will be no issues or miscommunication.

Communicate with the Developer and ask as much as you can

Make sure you understand each other. This way, you will know that every little detail will be done the way you want it to. Ask vendors for use cases and expertise confirmation. Talk to the team. Simple communication can prevent half of the possible issues.

To build a perfect custom web app, you need to choose a trusted vendor (consider international ones like Brivian), make a detailed plan, and start working. Whether you need to improve internal processes efficiency, generate more leads, or retain your clients or employees, the web app is a great step to improve your business success.

Written By

Pr manager

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