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Google Goes One Step Further With Instant Live Search Results

Google has launched a new product called Google Instant, that will speed up its Internet search engine. Google Instant displays search results as soon as a user types in a query on the search engine. It goes a step further than simply suggesting search terms to users to actually revealing results before the “Enter” key is pressed or “Search” button is clicked.

With an estimate of around 9 seconds entering a query and 15 seconds looking for answers, Google expects that the new Instant search functionality will save users time when conducting searches on the Website. It predicts that Google Instant could save between 2 and 5 seconds off a typical Web search. It is not yet known how Bing, Yahoo and other search engines will react to this development but while some users may be put off by the fact that Google will be showing links to pages there are not interested in until they type in enough words, Google Instant might actually be good for Webmasters as it may increase the chances of more results being displayed on the search engine per query.

The service has already been rolled out in the US but is not expected to be fully operational in UK, Spain, Germany, France and Russia until next week. Users of mobile devices can also expect to be able to use Google Instant search technology by autumn of this year.

Watch video demonstration of Google Instant:

Talking Point

Do you see Google Instant becoming a game changer for how search engine optimisation is carried out and would you prefer instant predictions and results of what query you are likely to make to the old fashioned Google search?

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  2. Earl

    September 10, 2010 at 11:18 pm

    Live search is an interesting concept. I wonder how traditional ranking factors will factor into this new search method.

  3. Spokane web guy

    September 12, 2010 at 9:25 pm

    We have Google Instant here but it is a bit strange getting used to. The one thing that bothers me about is is the Adsense campaigns. Now all of the sudden you could be getting false impressions. Google says they are not counting anything not displayed more than 3 seconds on their website but I have experience a lot more impressions since instant rolled out.

    • Admin

      September 13, 2010 at 2:38 pm

      I share your concerns when it comes to getting false impressions. One can only hope that Google get their act together in that regard. However, many seem to find Instant quite intriguing.

  4. Darren Search

    September 13, 2010 at 1:09 pm

    Several days later, I’m pretty used to Google Instant and can’t imagine going to Bing/Yahoo to search because it takes so much time 🙂

    Bing will need to catch up and they’ll need to do that fast.

  5. abdominoplasty

    September 13, 2010 at 1:14 pm

    instant search is amazing. I tried it and I love it. I don’t thing I can go back to normal search now.

  6. Henway

    September 16, 2010 at 1:35 am

    I don’t like Google Instant at all. Why? Because sometimes it works and sometimes it doesn’t and that irritates me. Example? It doesn’t show instant results for certain adult-related words, it doesn’t show instant results if you put in all quotes, it doesn’t show instant results if you use certain operators like site:. I prefer the old, boring simple Google.

    As for SEO, it shouldn’t have a major effect, but if they somehow changed the search suggestions and got rid of some, your traffic could drop if you relied on a certain keyword that was dropped.

  7. HPS

    July 2, 2011 at 6:52 am

    Google instant is really useful. Helps to make search faster.

  8. Jim Olenbush

    August 28, 2011 at 1:35 pm

    This is great! I bet yahoo and bing would add this functionality in their search engines a few years from now. It does makes searching faster but sometimes Google will stuck and won’t load. Have you encountered this problem? If not, maybe it’s my browser. I’d appreciate your responses. Thanks.

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