Free WiFi was once a perk offered only by airlines and coffee shops; but today, from fast food chains to quick takeaways, restaurants of all types offer free wireless access to their customers, particularly because of the business benefits associated with this practice.
Below, we have highlighted a few unexpected benefits of offering free WiFi to your customers. Have a look.
1. Increased spends
You may think WiFi has nothing to do with encouraging people to part with their money, but studies show otherwise.
It has been found that more than 62% of consumers spend more time in establishments providing free WiFi. Furthermore, 50% has even admitted to spending more money as a result of all that extra time. Now that should be music to your ears!
2. Improved customer tracking
Offering free wireless connectivity doesn’t just benefit your customers; it also benefits the business, in particular.
With you in complete control of your network, you can set your website up in a way to collect customer data and target advertisements directly to your device.
This will make sure that each and every one of your customer is aware of add-ons, specials, and other services offered by your business.
You will also be able to track the number of customer visits and determine how frequently they visit your place and how long they stay. This entire process is a much more comprehensive and passive way of getting to know your consumers well than loyalty cards and other promotional gimmicks.
3. Analysis of promotional campaigns
How do you know whether your promotional campaigns are working or not?
You may surely see an increase (or decrease) in the number of your receipts for a given night, but do you really understand the reason behind it?
Using WiFi customer tracking, you can actually see the number of people you have brought back through the use of a coupon or a promo. You can also keep a quick eye on the changes in your customer behavior.
Without WiFi, this analysis would’ve never been possible.
4. Improved customer support
The ability to personalize your marketing skills increases drastically with the information you have learned from your WiFi system.
Since you can track each customer visit, you will be able to issue unique and personalized promotional materials either through text messages, email, or in-person. Small things like these can make all the differences in the world as far as branding and marketing are concerned.
5. The magic of email marketing
The advantages of free WiFi accessibility go well beyond the walls of your business.
Certain companies like InspireWiFi specializes in offering free WiFi through the use of custom portals. These portals offer your guests promotional information in exchange for their email addresses.
Thus, you not only get a new channel to promote your business, but you also get to use the mail to send exclusive vouchers and promo codes.