Every website owner needs a decent search engine optimization expert. Without investing in SEO, your website will never rise above the pack. Because SEO is a must-have for website owners, it can be a lucrative business for anyone with SEO skills. But the good news is you can profit from SEO with little or no knowledge of it. This is through the white label SEO business model.
A White Label SEO Company is the one that offers SEO services to small SEO companies, without branding. This is typically through a reseller program. The following are some of the basic things you need to know about white label SEO.
The importance of outsourcing SEO
The most apparent reason for outsourcing SEO services is the lack of relevant expertise. SEO is a pretty complex field. Search engines keep tweaking their algorithms, and it takes an SEO expert to keep tabs with the latest changes. Basic SEO knowledge was okay a couple of years ago, but it just won’t cut it anymore. For instance, businesses now have to think of the difference of optimizing their websites for the global audience vs. doing local SEO.
Another important reason for outsourcing your SEO is cutting down on costs. A survey by Moz showed that the average hourly rate for an SEO consultant is $150. Hiring an SEO expert will, therefore, be too costly for most companies. The best solution is to outsource your SEO services to a reputable company.
Services provided by white label SEO companies
- Keyword research
The effectiveness of your search engine optimization hangs on the success of your keyword research. A white label SEO company has experience and expertise in researching keywords for any niche. They will give you keywords that are easy to rank for because they have much demand but very little competition.
- On-page SEO
On-page SEO will help to make your pages more visible in Google. A white label SEO firm will ensure relevant keywords have been used appropriately on the pages and they will also help you to maintain a safe keyword density. By large, they will ensure your on page SEO is in tandem with the industry best practices.
- Content generation
Content marketing plays a vital role in SEO. Apart from optimizing the content you already have, the firm will also create a content marketing strategy and then implement it. Fresh content will be created for your blog and website on a regular basis.
- Link building
Established SEO firms know how to generate high-quality links for your site. Apart from guest blogging and other common link building strategies, they also leverage the networks they have built over the years to create the link juice.
If you are running a digital marketing agency or any related firm, you can take advantage of the white label SEO model and make even more money. Chances are, your clients are already looking for a reputable SEO professional they can use. Just get a good SEO reseller program, and you will soon be raking in the profits.
December 5, 2018 at 6:16 am
Thank you for elaborating the things needed to know about white label SEO, I am enlightened and I understood how broad and useful it is.
December 12, 2018 at 7:58 am
This is the reason why you should background check a company first before you outsource their SEO services. White label SEO is a must because black hat SEO may do your business more harm than good.
February 1, 2019 at 3:13 am
Agree with Erika. Take your time and don’t be sold by those who say “I’ll get you to #1”. SEO is unpredictable and any promises are a red flag. Run far away!
December 22, 2019 at 11:52 pm
Solid article! I’m a SEO consultant and I found several of the points you mentioned were spot on!