Visuals are highly engaging and have the power to generate interest among the audience. This fact has constantly been leveraged by marketers to attract clients and convert them into customers. This leads to improved footfall to the website and generates more revenue. This is because the human brain processes visuals faster than text – 60,000 times faster, to be exact.
Images and videos are popular marketing tools since it helps in understanding the matter in a very comprehensive and simple way. However, customer demands have evolved over the years. To keep up with these changes, marketers have been constantly seeking ways to make the most of the emerging trends.
3D tours and 360-degree virtual tours have turned out to be quite common that have provided excellent results. Even though the functions and features of these are similar, these platforms are completely different.
Let’s take a look at the details here.
Here are a few features of 3D tours that you should know about.
- Scanning Process
The scanning process ensures that good-quality images are captured. For this, the cameras are placed in an evenly spaced way at the location. The scanning process makes the camera rotate automatically in a way that captures stable and sharp images.
- Guided Tours
A guided tour will enable viewers to sit back and have the features and functions guide you throughout the tour. Customers can view the entire area easily. These provide various kinds of views.
Traditional floorplans have evolved considerably. These have changed to interactive 3D floorplans. Floorplans are highly useful in marketing. The schematic floorplans can be generated from the 3D tours and these are easy to understand. With these plans, companies can avoid the wait for the delivery of the plan.
- Dollhouse View
3D tours provide a dollhouse view of the property. This means that the floorplan can be viewed in a way a dollhouse is. The entire property can be segregated and viewed by the prospective customers. This provides easy comprehension, thus enabling customers to make a well-informed decision.
- Compatible With Virtual Reality
The 3D tours can be integrated into virtual reality systems to provide customers with a complete and detailed look of the property. With virtual reality, potential clients can navigate through the property and get a first-hand experience of the property on a virtual platform. Virtual reality has revolutionised the real estate industry and has made the property viewing experience more interactive and seamless.
360-Degree Virtual Tours
Let’s take a look at some of the details of 360-degree virtual tours.
- Stitching Process
360-degree virtual tours are created by stitching together the good quality images of the property taken from various angles. Once stitched, the final image produces a panoramic view of the property. These images are fed into an online software that produces a spherical virtual reality view that provides the feeling that the viewer is standing inside it. This enables viewers to navigate through the property easily and navigate through it.
- Editing Images
Usually, the virtual tours are created to help clients view the property ahead of construction. This way, they can make the necessary editing they prefer and ensure that the final image contains the right elements. Therefore, 360-degree virtual tours enable customers to modify the property according to the requirements of the customers without any hassle.
- Compatible With Virtual Reality
Virtual tours are highly compatible with virtual reality. These images can be integrated in the right software and can be viewed through the headsets. This way, customers can navigate through the property in a way that places them right inside it virtually. They can view the details of the interior as well as the surrounding.
- Hotspot View
Virtual tours offer the feature of hotspots. By clicking on these hotspots, viewers can navigate through the property from room to room. The hotspot helps in guiding the viewer through the tour. By clicking on the arrow, viewers can move from one room to the other. As a result, virtual tours make the property-viewing experience more convenient and seamless. So, viewers can see the entire layout of the property through these virtual tours.