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Defining Microformats And Their Invariable Usage

In the experienced programmers arduous attempt at simplifying the code verbiage and structure to make pulling information such as demographics more simplistic, the age of Microformats has come along to save that waning programmer from further tumult through simplification of HTML metadata conveyance. A microformat, the easily integrated coding format that allows vCards and other vital data to be simplistically segmented from webpages, has won the programming world over by semantically streamlining the language automation process, thereby shortening code necessities. Before, information was processed through normal means and sent through search engines or software and spitted out in random babble; current technology allows website voting schemas, for example, to be converted into searchable polls in search engines.

While microformats having the innate ability to significantly reduce or recycle code fragments seamlessly behind the screen, there have been even better reasons to adjudicate microformatting as the wave of our programming future, especially in terms of search engine indexing. We now closely interrogate the better parts of Microformats and their invariable uses which enhance accessibility and correctly display user data.

Consolidate Profiles

Since the explosion of internet profiles has our contact information spread across stratospheres we’ve probably overlooked, microformatting has conveniently stepped in to aggregate this information using more recognizable coding formats. For example, vCard consolidation could look like this when marked up using hCard coding.

And so on. Does it look strikingly familiar? That’s because common old-school forms scripts pull similar information to send via email or to database; microformats are now able to pull profile information from across the web for search visibility. The semantics used in this hCard format make machines, even virtual, have the uncanny ability to understand that Johnny Appleseed exists in stated format across numerous platforms. This is an excellent example of profile pulling.

Aggregate What You Search

Finding the wanted ads to search for used bicycles means you’ll head over to Craigslist. Reviewing the good and bad points of this particular model may mean you head towards Epinions or something similar. If you want to share your bicycle purchase on Twitter, you’ll invariably head there or through your iPhone. With microformatting, everything you’ll need is aggregated right before your eyes to make the entire process one-click and done. Since searching, writing and podcasting things takes some time, hListing microformat can allow you to blog about your favorite bicycle and have websites that blog or sell the similar items pick up your feed. You can write a bike review from your blog using the hReview microformatting schema and major review sites will aggregate this tagging structure. It simplifies the search and keeps your needs all in one area without having to scan the world over for information.


Geographical information, such as where you love to visit, pictures of prior trips or intended vacation spots is relatively niche-specific, meaning you’ll not want to share this information with cooking sites. Geocasting information from your blog means that people who endeavor to visit, or live, in Katmandu can easily find you when they’ve geographically specified searched parameters. Microformatting assists in this endeavor through ‘geo’ microformatting in HTML code. The hCalendar allows you to simultaneously tag when you plan to visit someplace with your blog post so social calendars can be prepopulated. Imagine specifying to Google your website resides in Prague, or telling your friends you are getting ready to visit the Czech city.

Although smack-dab into downtown Prague, your coordinates were fed into Google to make geo-specific searching even easier than giving Google your complete mailing address in your G+ account! This is just one of the many splendors of microformatting.

Search Engine Targeting

Another effort in solidifying decentralization of HTML development is through more microformatting that allows culminations of multiple microformat tags to increase search engine visibility, albeit on a more localized level. By introducing the hCard, geotag, hReview and other micro-specific tag elements, a business can literally have feeds aggregated only by targeted companies, blogs or the likes which are specific to

information. Perhaps the more intuitive HTML programmer-gone-SEO could assist your business in making these microformatting schematics part of your SEM plans. This simple modification of HTML code structuring can significantly increase visibility, especially when search engines will soon pull from vCards and rank according to content and vCard relevance.

Even normal marketing efforts could benefit from the reverences of microformatting. Individuals or companies that have implicated hCard usage into their website structure can increase the beneficial value of marketing efforts since you’ll be able to pull only geo-specific data or, if crafty, interest-specific blog feeds. Something to think about.
Shorten Programming Time.

Although perhaps not immensely, the microformatting diatom assists the programmer in propagating quicker HTML pages, should that be your choice in programming. Notwithstanding, however, microformats can easily be implemented in CSS, CMS or any PHP code which has the HTML heading space identified. Although common programming nomenclature uses ‘canonicalization’ of URL’s to disseminate and indemnify individual pages across an entire site, microformats can work with canonical URL’s to expedite the search engine indexing process with vital snippets of information you wish to be viewed through search engine marketing efforts or by customers you’ll perpetually target.

Identification Of Content

If you’ve published content that you’d prefer Google knew was copyrighted, microformatting can assist in identifying the content that falls under this category through tagging. This bodes well for explicit material which is not suitable for all viewers; when parents or kids search, warnings can be implemented to block their intrusion. If you’re an avid publisher of press releases, you can identify content that should be distributed through Atom feeds using hAtom tagging. If your content is meant for the growing social media regime, using the XFN markup before the content will identify that friend’s networks are indemnified to receive this content. This incredible identification of content makes the entire search engine façade seem more realistic for aggressive content publishers.


Perhaps one of the biggest winners of microformatting is commerce because of the many different scenarios hCards, hReviews and other micro data can do for lead generation and scoring, publishing new product update feeds, and keeping geo-specific customer databases refreshed. One webmasters have implemented hCard markups for businesses, vCards can be downloaded by consumers or even other businesses wishing to keep contact information current. In the event your company information changes or you’re changing niches, easily updating your hCard data is simplistic for you or any programmer with any common sense in swapping simple microformatted snippets.

The Solution Has Arrived

Since the internet is constantly evolving its programming methodology and implementing ways to shorten code, searching and deliver the instantaneous data which people seek, microformatting has stepped in to assist the HTML frontend programmer to propagate data that is easily searchable using commonly understood commands. While the process does have room for massive improvement, the invariable usage of microformats will continue to be imminent in every programmer’s repertoire, especially when businesses, heavy bloggers or ecommerce sites wish to stream their offerings before geographically targeted audiences without doing too much more than properly tagging their wares.

Written By

HostPapa is a green web hosting company serving over 100,000 customers around the world. Since launching in 2006, HostPapa has offered reliable, budget-friendly, easy-to-use web solutions for small to medium-sized businesses.

1 Comment

1 Comment

  1. Daniel

    October 20, 2012 at 12:27 pm

    Great job. Excellent content.

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