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Cut Through The Noise: Use Social Media Marketing Effectively

Since the inception of Facebook in 2004, more than a billion (yes, that’s billion) users have joined the social networking website. No doubt, some aren’t active users – and others are downright addicted! People can spend entire days talking to each other, visiting profiles of others, and finding out information about others. With customizable options and privacy settings, more and more people are getting comfortable with Facebook and Twitter.

Twitter is a micro blogging service, also used by millions across the globe. This is communications on a massive scale! Being a business entrepreneur, you no doubt see the possibilities … but how do you get noticed on the crowded networks? What can you do to make use of social media marketing in the most effective manner?


Don’t go into this blind. Take some time to learn how social media really works. Check out daily trends in order to see what people tend to hook on to. Just tapping in to niches without any background research can often cause a negative reaction, so proper planning is of the utmost importance. Do some reading, check out a current webinar, and browse relevant articles. Get a sense of the space you’re about to invade!


If you want your social media marketing campaign to work, you need a structured strategy, right from the get-go. Get organized. Know the demographics you’re aiming for and set a clear purpose for your social media efforts. Not sure what to set for a goal? Are you looking to spread brand awareness? Capture new customers? Stake a claim and ward off competitors.

Focus Your Efforts

Before you start your social media marketing plan, make sure you limit your scope. Just target a few specific web pages and try to increase the overall number of visitors on a page by making use of a systematic, targeted approach throughout the month. If you are able to show improvement, it is important not to divert your attention only towards Reddit and Digg, despite them being the two most popular social media tools for marketing.

Build Your Followers

Do not underestimate the power of Facebook and Twitter. Regular Twitter use can get you followers, and because most of these followers make use of Twitter every second of the day, you are bound to get noticed once or twice throughout the day. Create a page on Facebook and check out the results. If you do it right and maintain a proper page with regular, relevant posting, you are bound to attract positive attention for your website.

Looking to increase followers? Try a promotion  – offer customers a discount if they “follow” you on Twitter or “Like” your Facebook page. Remember: not only will these people be constantly reminded of your company, but their followers will be too.


Learn from what you do: watch what works, and what doesn’t. The best way to truly cut through the noise and the fluff that proliferates the Internet is to be relevant. Give people a reason to notice you – and don’t waste their time. Tips, promotions, specials, information… this is the stuff that gets you noticed.

Written By

HostPapa is a green web hosting company serving over 100,000 customers around the world. Since launching in 2006, HostPapa has offered reliable, budget-friendly, easy-to-use web solutions for small to medium-sized businesses.



  1. Michael Davis

    July 19, 2012 at 2:15 am

    Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing images, videos, and infographics in addition to classic text-based content.

  2. Alison Wood

    July 20, 2012 at 6:53 am

    I agree good Content is the key to rank higher in Search Engines.Nothing can replace that.

    Good Content + Quality links + Good Business name=SEO success.

  3. TracyAnn0312

    July 20, 2012 at 7:03 am

    It seems that social media marketing has a lot of things to do in our society nowadays. Thanks for the tips you have and I think that it can help people to be more consistent about it.

  4. Annie

    July 20, 2012 at 7:46 am

    Getting desired results from your social media marketing definitely requires a lot of efforts and planning from the very start ten only you can expect good results.

  5. Miftah

    July 21, 2012 at 4:35 am

    There’s more surprising …
    If we do online marketing with Google +. The more the business cycle can be an inspiration. Amazingly, when we perform SEO optimization along with our business circle in google +.
    Greetings ..

  6. Pingback: Social Media Marketing Strategy Development and Implementation

  7. Simon Aronowitz

    July 23, 2012 at 2:58 pm

    I’m a big believer in creating content that features your customers and sharing that on social media. Who’s interested in a constant message of ‘buy my stuff’?

    Creating content about your customers, with photos, is exactly the sort of content that people share on social media. Feed the Facebook monster!

  8. Arman

    July 27, 2012 at 5:53 pm

    Currently the social media has great role and it really helps for marketing. To stand out you should have a good topic and good quality content.

  9. Arman

    July 27, 2012 at 6:03 pm

    Currently the social media has great role and it really helps for marketing. To stand out you should have a good topic and good quality content. Thanks for sharing.

  10. Salma

    July 29, 2012 at 4:19 am

    Great and useful information, thanks for posting.

  11. BerniceH

    August 8, 2012 at 12:16 pm

    Thanks for sharing this article.

  12. Kelly

    August 19, 2012 at 1:24 pm

    Social Media marketing is a good option but be careful about your
    Advertisement logo (which is most important because it is first
    Impression), and of course your page should be well designed and
    Content should also be good, good to fit in single screen shot, and
    of course of good quality and informative.
    Follow these tips and then you will find difference.
    And i would be waiting for the affected people come here and give
    feedback of these tips.
    Thank You

  13. Sanchez

    August 30, 2012 at 9:23 pm

    Marketing through social media is being very popular these days and its working very finely and efficiently. So today social media is playing a big role in business advancement also. Thanks for sharing this useful information. Keep this beautiful articles coming.

  14. KAYLA

    October 3, 2012 at 6:24 pm

    If you want a good business through social media then the only way is very good content with effective pictures attractive looks. If you do so you can get better results. All the very best. 🙂

  15. LVF

    February 19, 2013 at 10:56 pm

    Good read. I liked the part where you mention about not underestimating the power of twitter and facebook.

  16. Kaylee

    March 15, 2013 at 7:25 pm

    Good Article. I appreciate your article,Really i f you want a good business then you can use the social media like facebook, twitter.Marketing through social media is being very popular these days and its working very finely and efficiently. So today social media is playing a big role in business advancement also. Thanks for sharing.

  17. Maximus

    May 31, 2013 at 12:57 pm

    I agree, social media works on the long term.. focus at least 3 months, keep the standard high ( quality copywriting) and results will show…

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