Connect with us

Hi, what are you looking for?


Cross-Platform Mobile App Development – An Insight

Engaging mobile apps and emerging technology are redefining the future of many industries as well as the economy as a whole. Becoming an integral part of every application, mobility is one thing every organization expects in their digital product. To remain ahead of the competition, enterprises have started considering the mobile first approach, connecting larger audiences through an intuitive app that is able to run seamlessly on multiple mobile platforms.

With the daily development of new devices, platforms, versions, operating systems, and more, when choosing mobile apps, organizations often get confused whether to choose a cross-platform app or a native app. Although native app development offers benefits like device and user customization, native e-commerce and promotion features, along with operating system–specific controls; cross-platform apps provide advantages that far outweigh the native apps.

Here’s a look at how developing cross-platform app works and its potential to tap the greater market.

Cross-Platform Mobile Development

Earlier, to build a mobile app, the first thing that needed to be decided was the platform to target. However, using the right tools, apps are being developed to run on every platform. Development of mobile apps that can be used on multiple mobile platforms is referred to as cross-platform mobile development. It can either be developed as an original app on a native platform like iOS, Android, Windows Mobile, BlackBerry/RIM, etc., or as an original app in a singular environment and then sending it to many different native platforms. Based off of the common languages for scripting, including CSS, HTML and JavaScript, cross-platform mobile development tools are comparatively simple to use, according to Kony.

How These Apps are Developed

According to an article published by SAP Digital, developers are interacting directly with the potential users of the app to be able to answer a number of critical questions. They are also working closely with the designers to distinguish and explain the virtual differences of each platform, in terms of both function and the UI. These differences are taken into account when creating screen designs. To determine the mobile use case, the app’s interaction with devices, such as a camera or GPS-location data, is also considered.

Advantages of Cross-Platform Development

Build Using a Common Language: Mobile app developers are creating native apps with superior performance using a common language that many other developers know and understand. Being developed with standard native user interface controls, these apps fulfil the user’s expectation to large extent, says an article by TechCo.

Widely Available: Under the cross-platform functionality, these mobile apps are available at all the current app stores. In addition, they can be downloaded by more than one billion users worldwide.

Developed by a Single Team: Unlike native mobile apps that often require different teams for developing different apps, one cross-platform developer team is required to build an app for multiple mobile operating systems at once. This allows the cross-platform mobile apps to be delivered to the market more quickly than their native counterparts.

Easy to use: Even the newest and most inexperienced developer can create these new mobile apps, with the available developer tools and framework. Cross platform applications focus on functionality over the platform, hence make things easier for the end user.

Lower Maintenance Costs: Only one team with a common knowledge set is required for the maintenance of these apps, which lowers the cost. In fact, the building of one core base code has shortened the development cycle, along with the overall programming costs.

The latest generation of cross-platform mobile apps has allowed developers to overcome any scope and functionality limitations, while tailoring the UI of apps to each platform, according to a spokesperson from MobileTek. This has allowed for the availability of user-friendly tools to meet the growing needs of businesses.

Written By

Marcelo Fincher is a blogger & writer on technology related topics with years of experience in studying technological advancements. In his spare time, Marcelo likes to read books and take a walk on the beach.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like


Discover the differences between mobile app development and web development, and how they benefit businesses. Learn about the expertise of Lucenta Solutions in providing...


In the bustling tech hub of Dubai, mobile app development offers lucrative opportunities for entrepreneurs and businesses. Understanding the unique preferences and behaviors of...


We are living in a hyper-connected world, where everyone is connected via smartphones. With millions of users worldwide, it has become crucial for businesses...


Node.js is an open-source, cross-platform JavaScript runtime environment. This means it allows developers to utilize JavaScript, a familiar and widely used language, to build...