Evergreen content is like a little black dress for content marketers. It’s classic and versatile, always in style. Reliable and practical, it fits every occasion.
The content stays relevant for a long time, often years. It covers common problems or questions that many people have.
For example, a how-to guide on ‘how to write a book’ or a listicle on ’10 tips for better time management is evergreen. The advice remains the same, and people will always be interested. For small businesses, the content has lasting value. It attracts steady traffic and establishes authority with minimal effort. Whether you hire a professional writer or a blog writing service, they’ll use this strategy to attract traffic to your site for years.
Evergreen Content – Best Practices for Small Businesses
Small business owners can use evergreen content to get a toehold on their competitors. Here are some of the best practices a professional blog writer may use to create this timeless content:
Research Stable and Trending Keywords
The goal of evergreen content is to attract traffic to your site for years. Start by picking a keyword that’s stable or on the rise. For example, if you’ve just opened a gym and want to boost revenue by selling healthy snacks, a quick Google Trends search can reveal that the keyword “organic snacks” has had stable and consistent search interest over the past year.
By focusing on topics like “organic snacks,” you can create evergreen content that aligns with ongoing search trends. This approach helps drive steady traffic to your site and attract health-conscious customers to your gym.
Here are some evergreen topics this business owner can use:
- Top 10 Organic Snacks for a Healthy Lifestyle
- How to Choose the Best Organic Snacks for Your Diet
- The Benefits of Organic Snacks: Why They’re Worth the Hype
- Easy Recipes for Homemade Organic Snacks
Create Case Studies
While 73% of successful blog writing services use case studies, they aren’t for everyone. It depends on your audience and business type.
But if your audience appreciates detailed, analytical content, evergreen case studies can be valuable.
Here’s why:
- They build credibility in your field.
- They offer deep value to readers.
- They stay relevant by focusing on core issues rather than dates.
- They enhance your company’s authenticity, which 90% of customers value.
Overall, using case studies can be a big win! So, if you are a small business owner who has just started a website, you can still increase engagement. For example, a new gym owner can use the following ideas to create evergreen case studies:
- The Impact of Personalized Training on Client Retention
- How We Helped Client X Achieve Their Fitness Goals
- Lessons Learned from Our Most Successful Fitness Challenge
Update Evergreen Content Regularly
Even evergreen content needs updates now and then. Strategies change, new tools appear, and content can get stale. To keep your content ranking high, you need to refresh it.
Updating content gives it a new publication date, which can boost its ranking. Most top search results are from recent posts.
Here’s how to update your content:
- Add new information or update stats.
- Refresh images.
- Fix any outdated details.
- Improve spelling, phrasing, and clarity.
Plan Out Your Evergreen Content
Deliberately planning out evergreen content, you can give your small business the exposure it needs to get sales, subscribers, members, etc. Taking the gym owner’s example, here are some tips that can help:
- Pick the Right Topics: Choose content that will stay relevant. For example, “Benefits of a Balanced Workout Routine” or “How to Choose the Best Gym Membership” can work well long-term.
- Set a Schedule: Decide how often you’ll create evergreen content. Maybe you publish a new evergreen piece once a month or every two weeks. Or hire a blog writing service to do it for you.
- Highlight on Your Calendar: Mark evergreen posts clearly on your content calendar. Use a color like green to keep track and make adjustments if needed.
- Set Long-Term Goals: Expect evergreen content to perform well over several months or even a year. For instance, aim for consistent traffic to your “Ultimate Guide to Gym Equipment” throughout the year.
Keep Experimenting
Experimenting with different content formats can help you find what attracts and maintains long-term search interest. Don’t be afraid to step out of your usual routine. Here’s how:
- Try Different Formats: If you usually create text-based blog posts, experiment with videos or infographics. For example, if you run a gym and often write articles about workout routines, try producing a video demonstrating those exercises. Videos can engage viewers more and attract a larger audience. Similarly, consider creating an infographic with workout statistics and benefits if your blog focuses on fitness tips.
- Explore Guest Contributions: If you typically write all your content yourself, consider inviting guest writers or industry experts. For instance, you could have a well-known fitness trainer write a guest post about advanced training techniques or nutrition tips. Guest posts can bring fresh perspectives and tap into new audiences, enhancing your content’s reach and authority.
- Test New Topics: Experiment with different topics to see what resonates with your audience. If you usually focus on general fitness advice, try a post on the benefits of specific workouts, like high-intensity interval training (HIIT) or yoga. Track the performance of these experiments to see which types of content generate the most interest and engagement.
You can find what keeps people interested and attracts long-term traffic by trying different formats and topics.
Create Evergreen Content That Remains Timeless
If done right, evergreen content can drive steady traffic to your website, social media, and blog. Hire a professional blog writer, but share your ideas openly. You know your niche best. The writer can create effective evergreen content by providing detailed information about your business.
This approach helps ensure that your content remains relevant and engaging over time. It also builds your authority and keeps your audience coming back. So, don’t hold back—give the blog writing service everything they need to produce high-quality, lasting content that benefits your brand.
