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Content Marketing With Podcasts: How To Make The Most Of It

Gone are the days when podcasters were regarded as creative people who loved talking. Today, podcasting is so much more than that. Evolving through the years, this content format has become one of the most popular entertainment modes for audiences of all ages.

It was recorded in 2021 that there were around 120 million podcast listeners in America every month. Since then, there’s been no turning back for the podcasting medium.

Attributing to its growing demand and popularity, it has become a go-to marketing format for brands. In addition, online services and retailers are using Patreon-like sites to build loyal customers and drive engagement levels across multiple platforms.

Have you considered using podcasts for content marketing? Let’s discuss how you can make the most of this format for your brand.

Benefits of Patreon-Like Sites For Podcasting

Before we discuss how to incorporate podcasting into your content marketing strategy, you’ll need to know its benefits. While content released in the form of videos and text took up most of the digital space in the last decade, it hasn’t been the same in this one.

Instead, podcasting is carving out a niche for itself by presenting multiple benefits to content marketers. Around 82% of digital marketers plan to invest in Patreon-like sites to produce engaging podcasts for their audience.

So, why are they planning to part with their money? Here’s a list of benefits to give you some insight.

Patreon-Like Sites Allow Easy Entry

The best part is that the podcasting world is quite approachable for anyone who wants to enter. And this is where Patreon-like sites can give you a big push. Patreon alternatives, like Supercast, are specially built for podcasters who want to use the audio medium to impart their creativity to the masses.

While you will still need to make your podcasts interesting enough to engage users, you can easily get started by purchasing the right equipment and joining the right online platforms.

Immense Popularity

Podcasting is on a roll these days, with more than a million podcasts already releasing 30 million episodes online. So if you’re trying to maintain a brand identity that connects with the masses, jumping on the bandwagon is the key.

By creating a niche in the podcasting world through effective planning, you can easily cash in on its popularity among listeners and increase your brand’s followers.

Captures Attention

Podcasts are better at capturing your audience’s attention than other content media. People can listen to your content while driving, shopping, or running errands without diverting their attention to another screen.

This increases the popularity of podcasts and makes them a go-to option for those who want to entertain themselves while getting useful information through audio.

Marketing Across Multiple Media

Podcasting is a versatile format that you can release in the form of audio, video, and short video clips. This makes it perfect for cross-medium sharing, which can help you enhance your presence across multiple portals.

How to Amp Up Your Content Marketing Strategy with Podcasts

Podcasting can be an invaluable content marketing tool if used correctly. You can use this medium to engage your audience without parting with any big bucks.

However, your podcast marketing strategy determines how well this method will work for you. Check out these podcasting tips to make the most of this strategy and generate a considerable ROI for your business.

Use Multiple Directories

Currently, there are a plethora of platforms where users can access podcasts and choose the ones they like. To maximize your reach, distribute your podcast across multiple platforms.

While releasing your content on every website might not be possible, you should shortlist the popular ones, such as Apple Podcasts, Google Podcasts, Spotify, and Audible.

While Spotify is ranked as the most popular platform for podcast listeners, you should diversify your approach to engage a broader audience. This way, your content will reach a maximum number of people and help them engage with your brand.

Create SEO-Optimized Content

As long as your content is digital, it must be SEO-optimized for the audience to find it. Conduct thorough research on the needs and interests of your target audience and integrate such topics into your podcasts.

This will help your podcast rank in search results in the Google audio files section. Also, be mindful of using niche-based keywords in your content to ensure regular search result rankings and extend your reach to your target audience.

Repurpose Your Digital Assets

If your digital media marketing campaign is already flourishing through video and blogging, podcasting can take it to another level. The best part is that you can repurpose the popular assets from your video and content blogs to create your podcasts.

For example, if you already have a good following on your YouTube channel, you can use your podcast to release a “behind the scenes” version of your popular videos. Similarly, if you provide business counseling services, you can advertise interviews of famous businessmen on your podcast to build on your audience’s existing interests.

Organize Collaborations

Collaborations are the essence of podcasts. Not only will it help you maintain your position in your niche, but it will also bring in followers from marketers sharing the same niche.

Besides that, you can cross-promote each other’s podcasts on your social media portals, creating a win-win situation for both parties.

Focus on the Content

Quality content is the key when creating a podcast. Try to build a positive experience for listeners so that they keep coming back for more.

You can do this by ensuring high audio quality without any disturbances. Similarly, try to use easy-to-understand language to attract the most listeners to your podcast.

Most importantly, podcasting is all about storytelling. So your spoken language should paint a picture for your listener to make the podcast worth their time.


Wrapping up these tips for podcasters, there’s one thing that remains constant across every medium of digital marketing: quality. To keep listeners returning, you need to give them the value they expect for their time.

You can do this by conducting thorough research on the target niche and delivering what the audience demands. Similarly, maintaining a creative edge to your podcast accompanied by soothing audio with zero disturbances is the ultimate recipe for success at content marketing with podcasts.


Written By

Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.

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