The last decade has seen the emergence of visuals as a powerful form of social communication. Facebook, Instagram, and Twitter rule the social media marquee. They all rely on the newness of words and visuals. As more and more people have been drawn into the social media web, sites like these have seen an increasing use for social communication by individuals, corporations, and brands alike.
A direct impact of a greater preference for this mode of communication has been the use of images by a range of businesses to target their communications at their audience. Today, businesses in all industries, be it e-commerce, real estate, media & entertainment, hospitality, or even manufacturing and healthcare, rely upon strong and powerful images to lead their communications.
The growth of the online image sharing applications – Instagram and Snapchat – is a testimony to the fact that a picture is indeed worth a thousand words, maybe more. Making a style statement, putting together a look in accordance with the latest fashions, sharing beautiful food pictures, recipes, getting traction for a social cause, letting the world know how adorable your cat (or dog) is –are only some of the uses the world makes of images.
For businesses in sectors ranging from hospitality and entertainment, retail, e-commerce, manufacturing, fashion, travel, real estate, and much more, using social communication platforms affords an opportunity to reach out to a vast audience, in different parts of the world. The opportunity is not limited to increasing their business’ volumes, but also for building a brand, conveying a strong image of what their brand stands for.
E-commerce, real estate, media companies – all leverage the power of images to drive sales and enhance their customer engagement. Take a site like Amazon, the world’s biggest e-retailer. How often do you visit that site and read product descriptions vis-a-vis check out product images, before making a buying decision? Media companies, on the other hand, use images to push their news stories, propaganda, and gossip across the online and offline publications. You might remember that for a very long time, a lot of gossip magazines were called – well, just that – glossies, as they doled out their stories on glossy pages, peppered with a generous dose of images.
How does one manage maintaining an inventory of images? Producing perfect images require, more often than not, the luxury of leisure, and as we all know, leisure is a thing of the past. In a world where deadlines are whizzing past at jet speeds, we all want everything done yesterday. In that scenario, how can a successful business stay ahead of the competition, and maintain their image-health?
All businesses, irrespective of their industry, need image editing to enhance the appeal for the end user. Because just having pictures on a site isn’t enough. The image has to appeal to the end user’s sensibilities and tastes, and draw them in by communicating in a way that words can’t. Here is where the need for a dependable image editor comes in. However, for businesses like e-commerce sites and real estate sites, and media companies, where the turn-around times are fast and volumes large, it is not a matter for an editor or a small team.
A reliable partner organization with skilled and experienced talent which is well-versed with the nuances of image editing to make the images for your business come alive – is the most promising solution for businesses looking to leverage the power of pretty images for driving sales as well as engagement. Such an organization would be adept at handling large volumes of images and turning them around in short times. The speed and scale of such a professional partner organization would ultimately benefit the business in building a stronger brand.
Ritesh Sanghani is a Director at Hi-Tech BPO and a passionate writer with experience of 10+ years of in Business Process Outsourcing.
