So you want to be a blogger, rank in Search Engines- smack at the top, making big bucks? Get in line. You are merely one of those thousands clocking keywords while slamming their fists on the board at this very minute hoping to make it to the top. It’s a world up in flames out there and unless you are smart about it, it will remain just a dream.
Do you seek more website readers? Yeah, me too
Approached the efficient way, blogging can help you gain traction and provide spotlight for further shares via Social media- Facebook, Youtube, Tumblr and so forth. The better the content, the more the visitors who flock to gulp down every drip of it. They gain insight and you make money. Its Win-win scenario. Now how do we kick-start your blogging aspirations?
Quality is King
Your online neighbourhood- businesses, social media influencers’ sharing of your pages would provide a great boost to your credibility to a search engine bot and help raise the chances of a better ranking on their lists. The Search Engine bots love quality content and prefer it fresh. Should they realise you know what you are blogging about and the words are well crafted to the visitor’s requirements, they will take notice.
Utilize keywords throughout your post
Keywords make it possible for Search engines to find and track your content. Once you have targeted a couple of valuable, relevant keywords, place them at relevant locations which makes sense for the search bots to crawl through while they index pages. Try to include them in the following places:
- Headings and subheadings
- Concluding paragraphs
- Title tags and meta descriptions
A word of caution: Keyword stuffing can lead to penalties
Every time you jot down, it’s one more well designed indexed page on your website, which boosts the chance for the search engines to spot and drive traffic to your website via efficient optimization and organic methods.Picture it as a cue for them that your website remains active and they are constantly on the prowl checking in frequently to see what new content you chew out.
When you mention another blogger or article in your blog post, the message goes out to the receptive writers that you are passionate about their stuff which might help you gain their attention. It’s a good etiquette provided your content is worth their time.
Use social media to broaden the reach of your blog
Add social media tools to your post to help boost your audience. Should a reader find your blog post interesting, he needs to find an easy opportunity to spread the word.
Being an organisation of a smaller size, you may be relying on popular social media sites such as Twitter, Facebook and such to advertise and establish meaningful relationships with your clients. But why not promote your content via blogs for more web exposure to boost your presence. Hootsuite makes it easy for posting links to your latest content over the web with a few clicks. You get to schedule blogs even ahead of time which is a major positive!