Brilliant product ideas are tricky things. Entrepreneurs are often struck by great concepts, and then they set off to build them during the next six to 12 months. They slave over every feature, meticulously adding and removing until they’ve created what is sure to be a hit with consumers. There’s only one problem: They never asked the consumers what they wanted.
Author: David Kullman
David Kullmann is a partner and development manager at Citrusbyte, a full-stack design and development firm that specializes in helping companies get the APIs they need to run more efficiently. The company builds products that have completely transformed industries, such as the AT&T M2X Internet of Things platform.