As a small business there are a number of pressures that affect you more acutely than larger companies.
While time and money are a consideration for every company, most small and medium-sized businesses (SMBs) don’t have the luxury of excess funds that a larger competitor might have. This means that your team is likely to be smaller, your projects more scaled back and your resources more strained.
Similarly you might not have the same kind of relationship with the bank manager as a large firm, preventing you from accessing these things quickly. Larger, more established companies are more likely to broker new deals and loans compared to SMBs, which means making the most of your resources is far more essential.
However, there’s making use of your resources to their maximum capability and then there’s struggling to keep up with the industry. Quite often you’ll find that these two come together.
For example, a single marketing manager for a company of 30 – 50 employees, who is left alone and unsupported, may very well struggle to perform to the expectations of the company because they don’t have the tools to achieve them. These said ‘tools’ are mainly people, or people with particular skills and traits.
This is where the role of an external communications agency comes in. If your SMB is flagging behind its digital ambition because you are too busy to post to Twitter and Facebook, then perhaps this is where someone else can come in.
Similarly, if you need an industry whitepaper completed prior to holding a company seminar – but your marketing manager is feeling the strain from preparing their own speech – then you could also request this.
Even basic print communications, such as leaflets, product brochures and point-of-sales can be outsourced, meaning your graphic designer is free to touch up your website.
Just because you might lack the money and resources that a major competitor might have in spades, it doesn’t mean that you have to be left behind.