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Are You Getting Your Voice Heard As A Small Business?

As a small business there are a number of pressures that affect you more acutely than larger companies.

While time and money are a consideration for every company, most small and medium-sized businesses (SMBs) don’t have the luxury of excess funds that a larger competitor might have. This means that your team is likely to be smaller, your projects more scaled back and your resources more strained.

Similarly you might not have the same kind of relationship with the bank manager as a large firm, preventing you from accessing these things quickly. Larger, more established companies are more likely to broker new deals and loans compared to SMBs, which means making the most of your resources is far more essential.

However, there’s making use of your resources to their maximum capability and then there’s struggling to keep up with the industry. Quite often you’ll find that these two come together.

For example, a single marketing manager for a company of 30 – 50 employees, who is left alone and unsupported, may very well struggle to perform to the expectations of the company because they don’t have the tools to achieve them. These said ‘tools’ are mainly people, or people with particular skills and traits.

This is where the role of an external communications agency comes in. If your SMB is flagging behind its digital ambition because you are too busy to post to Twitter and Facebook, then perhaps this is where someone else can come in.

Similarly, if you need an industry whitepaper completed prior to holding a company seminar – but your marketing manager is feeling the strain from preparing their own speech – then you could also request this.

Even basic print communications, such as leaflets, product brochures and point-of-sales can be outsourced, meaning your graphic designer is free to touch up your website.

Just because you might lack the money and resources that a major competitor might have in spades, it doesn’t mean that you have to be left behind.

Written By

This article is written by Sam Jaction is a consultant of technology, It support, software. For more information about technology, software, please visit: www.whitecommsgroup.co.uk

8 Comments

8 Comments

  1. Paul Blackburn

    July 2, 2012 at 3:56 am

    Thank you so much for the info.

  2. Jeremiah Ozment

    July 2, 2012 at 11:26 am

    I think it is important to have a dedicated team for marketing to achieve your reach. they can work towards achieving the goals of reaching out. Here in these cases the social media can be very effectively, but with a strategy, it wont go any where!

  3. Glenn

    July 2, 2012 at 11:36 am

    There are now ways on how to expand your small business like using internet marketing strategy such as SEO, PPC and Social media marketing and they are also good to increase your web popularity

    Looking for Chiropractic marketing ideas? Then click here

  4. Asher

    July 3, 2012 at 5:02 pm

    But we have to make a start from some where….So please no worry keep working…

  5. Melissa

    July 3, 2012 at 7:33 pm

    The whole post was quite interesting and new for me) Thanks!

  6. Jake

    July 5, 2012 at 8:00 pm

    Hi Sam, I couldn’t agree more! It is all too common for medium sized companies to have unrealistic expectations for their marketing manager. Marketing in the digital world is increasingly competitive and demanding. Using virtual support or contracted employees is an excellent resource to leverage to “free up” time for other mission critical processes and functions.

  7. Bakir khan

    July 6, 2012 at 3:47 am

    thanks for sharing this information. I like it

  8. Joan

    August 21, 2012 at 4:08 pm

    I think it’s a shame that bank funding for small businesses is so hard to come by these days. Outsourcing is a far more cost effective way of doing things as opposed to employing new members in this tough economic climate. Luckily alternative lending for small business is increasingly contributing and delivering growth to the economy.

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